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Starting on the journey to customer centricity
Peter Strohkorb, the CEO at Peter Strohkorb Consulting International, a business consulting firm with offices in Australia and and in the USA, specialising in boosting sales performance through superior customer centricity joins Enterprise Radio.
- Why is customer centricity important ?
- What holds organisations back from being customer centric ?
- How can we overcome these challenges ?
- What business benefits do customer centric organisations experience ?
- What is a good way to get started on the journey to customer centricity ?
Summary: Customer centricity is not a one-off action, it is a continuous improvement process.
Peter is the CEO at Peter Strohkorb Consulting International, a business consulting firm with offices in Australia and the USA, specialising in boosting sales performance through superior customer centricity.
Peter has more than 15 years of business experience in both Sales and Marketing executive roles at some of the largest brands on the planet. His vision is a world where business teams collaborate seamlessly to the benefit of all stakeholders.
Peter speaks internationally at conferences, corporate events and on promotional occasions. He is a respected facilitator and a proven business coach and executive mentor.
Peter is an internationally acclaimed authority on the subject of Smarketing®, i.e. on Sales & Marketing alignment and collaboration. He is also a guest lecturer in the Executive MBA Program at the internationally acclaimed Sydney Business School and at the University of Wollongong, Australia. He is a published author of the Amazon 5-Star rated book ‘The OneTEAM Method’, which describes his holistic Sales and Marketing collaboration framework to lift sales results, enhance customer experience and boost staff engagemeant.
Peter holds qualifications in Marketing and Management from the prestigious Macquarie Graduate School of Management (MGSM) in Sydney, Australia.