Sound Testing – How Important Is It In Event Planning?

You’ve chosen your venue, booked your guests, ordered any food, drink or goodie bags you’re giving away, and sorted out the playlist for your event. However, you’re not quite ready to go yet. While you might have ordered sound equipment already, sound testing is vital when planning your event, so it’s certainly not something that should be left off your to-do list. 

Why Is Sound Testing So Important?

Think of sound testing as the last part of the recipe to make your event unforgettable. It’s all about making sure that every word, note, and sound is crisp and clear, no matter where in the building (or even the field) your audience is. Without great sound quality, you risk having a forgettable event where attendees strain to catch every word. Get it right, and you can elevate the whole experience, ensuring everyone is immersed and entertained.

silver corded microphone in shallow focus photography
Source: Unsplash

How Does Sound Testing Work?

Sound testing isn’t just plugging in a mic and hoping for the best. It’s an art. An expert sound engineer will take a good look at your venue, including  its shape, size, and even the materials on the wall, to work out how sound travels in this specific space. Then, they’ll help set up the gear, tweak the settings, and play sounds to fine-tune the audio to your venue. Not doing a sound test is like going on stage without a rehearsal. There’s a slight chance it’ll be ok, but more of a chance something will go wrong.

Venue Specific Problems And Solutions

Every venue has its quirks. It might be small, echoey, or perhaps it’s next to a noisy road. Sound testing will allow you to have a dry run to assess these challenges, and solve them for example by rearranging speakers, using sound-absorbing decor, or choosing the right equipment. 

The Importance of Audio Excellence

When the sound is just right at an event it means everyone gets the message loud and clear. Whether it’s an exciting product launch, a great speech at an award ceremony or a beat that gets party goers on the floor, good sound can turn a good event into a great one. It can also endure the experience sticks with your audience long after your event is over.

Getting Help

Achieving that perfect sound is tough without a bit of help from the professionals, though. Companies that specialise in sound services bring in the best, both in terms of equipment and personnel. By going professional you’ll benefit from sound engineers who know their craft, and will ensure every event sounds spectacular.

Not only this, but they will be able to give you the lowdown on the best equipment for your needs. While you might assume you need the top-price setup, for some venues this might be overkill. Knowing the technical aspects of sound isn’t your job, and while you might be tempted to err on the side of caution with the setup you opt for, a sound engineer might show you what you absolutely must have for great sound, and what you can leave off your list. Therefore, using the experts means you could actually save money on your event without reducing the sound quality. 

How To Plan Sound Testing For Best Results

  • Start early – At the early stages of event planning, contact a sound services provider and get them to assess your venue. 
  • Sort your budget – Wherever possible, and where budget allows, use quality equipment that’s up for the task. Hiring rather than buying can be a great idea here.
  • Check it carefully – Run thorough sound checks well before your event starts, ideally at different times to see if the number of people makes a difference to the sound.

Getting the audio right at your event will make sure that your guests have an immersive experience they’ll rave about.


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