Have you ever considered becoming a guest speaker on a beauty podcast?
No? Well, you should, because in the wise words of John Lee Dumas, “Podcasting is a great way to share your ideas and knowledge with the world.”
Not to mention the exposure you as an esthetician and your aesthetic clinic get on the side. The truth is that many people are intimidated by all the treatments available, and explaining how they can benefit the listener helps put them at ease. Who knows, you may just rake in an additional client or two in the process!
Remember, in the beauty industry trends and techniques are continuously evolving, and maintaining visibility and establishing oneself as an expert is even more important than ever before. And for aestheticians, one innovative way to achieve this is by becoming a guest speaker on a beauty podcast.
Let’s discuss.
Here Are The 6 Advantages Guest Speaking Brings
1. Expanding Your Reach And Visibility
Podcasts are a thriving medium, with millions of listeners tuning in daily. According to a recent study, there are over 464 million podcast listeners worldwide and is projected to reach 505 million by 2024.
In the UK, podcasts have a weekly reach of 19% among adults, and the number of adult podcast listeners has been steadily growing, reaching 10.5 million in the summer of 2022, with beauty podcasts becoming all the rage and even bigger than ever in 2020!
So yes, for an aesthetician such as yourself, appearing as a guest on a beauty-focussed podcast can tap into this growing audience, reaching potential clients and industry peers who might not be accessible through traditional marketing channels.
2. Establishing Your Credibility And Expertise
Speaking on a beauty podcast allows you to showcase your knowledge and skills. Some of the best beauty podcasts have speakers who discuss topics like skincare techniques, beauty trends, product reviews, or case studies.
This can help you position yourself as an authoritative voice in your field. It is this perceived expertise that helps in building trust with listeners, who may be potential clients or students eager to learn more about aesthetic practices.
3. Provide Networking Opportunities
Podcasts often serve as a collaborative hub where hosts, guests, and listeners interact. Being a guest on a podcast opens up numerous networking opportunities with other industry professionals.
This can lead to collaborations, job offers, speaking engagements, or even partnerships. Furthermore, the informal and conversational nature of podcasts makes it easier to establish genuine connections, which can be more challenging through other formal mediums.
4. Marketing And Promotional Benefits
If you are running your own aesthetic practice or selling products, podcasts provide a direct channel to promote your services or goods. Many podcast listeners are highly engaged, and a compelling podcast appearance can translate into business inquiries and sales.
Additionally, podcast episodes typically remain accessible long after they are published, providing a long-term promotional benefit, unlike the fleeting nature of other advertising forms.
5. Personal Brand Development
The personal brand of an aesthetician is a powerful tool for differentiation in a crowded market. Appearing on podcasts can be a part of a broader strategy to build and enhance your brand.
Each podcast episode serves as a portfolio piece, demonstrating communication skills and knowledge. It also reflects your willingness to engage with the latest trends in media and technology, appealing to a tech-savvy clientele.
6. Have An Educational Impact
Beyond marketing and networking, podcasts are an excellent platform for education, both for the speaker and the audience. You have the chance to learn from podcast hosts and fellow guests, absorbing new ideas that can enhance your practice
On the other hand, by discussing complex beauty treatments or breaking down scientific skincare information, you contribute to educating the public, potentially demystifying treatments and making them more accessible.
How To Get Started
If you are interested in becoming a guest on a beauty podcast, here are a few steps to get started:
- Research: Identify podcasts that align with your expertise and values. Listen to a few episodes to understand the tone and style of the podcast.
- Pitch: Craft a compelling pitch, highlighting what unique insights you can offer to their listeners. Include a brief bio, professional achievements, and potential episode topics.
- Prepare: If your pitch is accepted, prepare thoroughly. Know your talking points, anticipate questions, and be ready to engage in a fluid conversation.
- Promote: Once the episode is live, promote it across your social media and other channels. This not only increases the episode’s reach but also shows your appreciation and enhances your relationship with the podcast hosts.
Ultimately
Becoming a guest speaker on a beauty podcast offers numerous benefits for aestheticians looking to elevate their careers.
It is a golden opportunity to reach a wider audience, establish credibility, network with peers, and contribute meaningfully to the discourse surrounding beauty and wellness.
By embracing this modern medium, you can really-eally position yourself at the forefront of the industry, and who does not want a seat at the proverbial table as a leader within the aesthetics field?
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