Skyrocket leads and revenue by bringing sales and marketing together as a team
Jodi Gaylard the Co-founder and Managing Director of Content Marketing Agency, The Revery joins Enterprise Radio to discuss how to skyrocket leads and revenue by bringing sales and marketing together as a team.
Listen to interview with host Eric Dye & guest Jodi Gaylard discuss the following:
- You believe that there’s been a historical divide between sales and marketing, how do you think that divide occurred?
- How has the digital age changed the landscape for sales and marketing?
- What is the benefit of sales and marketing working together as a team in the new age?
- Where do you see the strengths of each department in the sales process and how can they help each other?
- What steps can businesses take to bring the 2 departments together as a team?
The Co-founder and Managing Director of The Revery, Jodi Gaylard has built the business into one of Australia’s leading B2B Tech Inbound Marketing Agencies. With positions in large creative agencies such as Ogilvy & Mather London and M&C Saatchi Australia, Jodi has designed an agency that not only uses insightful creative but also science and process to deliver out standing results in leads and revenue for companies in the technology space both locally and internationally.