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Mike Effle, the CEO of SingleFeed, a company that provides software that simplifies the complexities of comparison shopping engines so that online retailers can easily and cost-effectively sell more online joins eCommerce Radio.
Listen to host Eric Dye & guest Mike Effle discuss the following:
- What is SingleFeed and how does it help online merchants?
- Can you provide any examples of how SingleFeed has helped customers succeed?
- Should Small to Medium Businesses have stores on Google Shopping? How will Google’s “Pay for Play” format affect SMBs this fall?
- What tips would you provide to online merchants who are using Google Shopping?
- How does a merchant manage items that are not selling, but costing money via “Pay for Play”?
Duration: 8:32
Mike Effle is the CEO of SingleFeed and Vendio. He joined Vendio in 1999 as one of the first 10 employees. He initially directed business development and strategy efforts and increasingly managed various product and functional department efforts. He was promoted from COO to CEO concurrent with Vendio’s acquisition by Alibaba.
Prior to Vendio and SingleFeed, Mike spent five years serving his country as an officer in the United States Air Force where he was responsible for developing and producing large scale classified defensive systems for the F-16 that still defend our pilots today. He also held various roles at MCI, Boston Consulting Group, and Raytheon.
Mike graduated Summa Cum Laude from Georgetown University with a BS in Finance and Management and a minor in Government. He also has an MBA from Stanford Graduate School of Business.
Related Web Site: www.SingleFeed.com
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