Shipping technology saving you time and money with DYMO Endicia

Shipping technology saving you time and money with DYMO Endicia

Amine Khechfe, Co-Founder and General Manager for DYMO Endicia & Vivian Li the Brand Manager for Shipping Products for DYMO Endicia joins eCommerce Radio.

Listen to host Eric Dye & guests Amine Khechfe & Vivian Li discuss the following:

  • Tell me about DYMO Endicia – what service do you offer and how did you get started?
  • Explain your partnership with the USPS.  Briefly describe how it works and why you’ve chosen to work them.
  • With more shoppers buying online than ever before, why is it increasingly important for businesses to establish cost-efficient shipping strategies?
  • What are the top 3 ways the USPS is becoming more innovative?
  • Why do you think this is a good time for businesses to incorporate the postal service into their shipping mix?
  • How do you sign up for DYMO Endicia? What is the cost?

Tip: USPS recently introduced a new product that DYMO Endicia supports.  Its Priority Mail Regional Rate boxes, which means that users can ship their products over shorter distances for less.  For example, if you sent a 5lb. package from Palo Alto, CA to Denver, CO it would normally cost $12.50, even with commercial base discounts. But if you use a Priority Mail Regional Rate box, as long as the product fits in the box, it would only cost $7.26, which provides huge money savings.  This is just one example of how shipping smaller packages via DYMO Endicia and the USPS, instead of a private carrier, can save you money.

Duration: 21:33

Amine Khechfe
Co-Founder & General Manager, DYMO Endicia

Amine Khechfe is Co-Founder and General Manager for DYMO Endicia. In his capacity, Amine is responsible for directing all aspects of the DYMO Endicia business unit as well as managing its position within the Newell Rubbermaid Technology Global Business Unit. Under his leadership, DYMO Endicia has grown dramatically and broadened its offerings while maintaining its culture of strong innovation.

Amine co-founded DYMO Endicia in 1987 and has held a variety of management roles in engineering, management consulting, software development, marketing, business development and sales engineering – spanning his career. Amine is a regular speaker at several industry tradeshows both in the U.S. and internationally, user conferences and academic settings.

Amine earned a Bachelor of Science degree in Engineering from Worcester Polytechnic Institute and a Master of Science in Engineering from Stanford University.  He is fluent in Arabic and conversant in French.

Vivian Li
Brand Manager, DYMO Endicia

Vivian Li has been the Brand Manager for Shipping Products at DYMO Endicia for 4 years.  Her responsibilities include driving the direction of the shipping product, developing the business and marketing strategies for shipping and identifying emerging shipping markets.

Prior to working for DYMO Endicia, Vivian worked in a variety of industries including nuclear energy, biotechnology, telecommunications, LaaS (Labor as a Service) and insurance.

Vivian has a B.S. in General Engineering from Harvey Mudd College and an M.B.A. from University of California at Davis.


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