Automated webinars, as the name suggests, are pre-recorded presentations. While they’re different from live events, they help attract more customers and generate a lot of money.
That’s because you can play and use them over and over again. You also don’t have to be there physically while it’s running. Recording your webinars can help you create a perfect webinar to polish or edit as you please.

So if you’re planning on hosting some sessions, make sure to follow this step-by-step guide on recording an automated webinar.
Step 1: Pick a Topic for your Webinar Recording
Even if you can discuss multiple topics with your attendees, it’s best to focus on one. At most, you can divide your presentation into three subtopics.
Remember, your viewers have only a limited attention span. You don’t want to overwhelm them by discussing several topics at once.
Step 2: Create a Script For Your Automated Webinar
Now that you have a topic at hand, you can write a script for your presentation.
Even if you’re a great host, it’s important to have a script. For one, it can help you stay within the topic. Without a script to follow, you might end up discussing unrelated things with your audience.
Step 3: Prepare the Slides For Your Recorded Webinars
While some attendees are auditory learners, some prefer visual learning. If you want to increase your engagement, make sure to cover both bases.
The best way to do so is to prepare slides for your automated webinars. Not only are they lovely to look at, but they can serve as guides to your script as well.
Step 4: Use a Webinar Platform to Record Your Video
Now that you have your script and slides ready, it’s time to start recording your session.
You’ll be glad to know that there are so many programs you can use for this endeavor. There are some available for free, like Zoom Meetings, Tiny Take, and CamStudio. There are also paid options worth trying, especially if you’re looking for a one-stop-shop.
Here are some tips to follow when recording an automated webinar:
- Build credibility. Start your event by having your face on the camera.
- Keep it simple. Avoid complicating your presentation. That way, each audience member can fully enjoy and understand your topic.
- Speak clearly and decently. Don’t rush your speech because your attendees might have a hard time understanding it.
- Use micro-pauses. These will help your audience digest your topic.
- Use a quality microphone. You don’t want garbled audio ruining your event!
- Record your automated webinars in a quiet, distraction-free room.
- Talk with (and not to) your audience. You can do this by asking questions or holding online polls and surveys.
- Use visual elements, like slides. Just don’t overwhelm your audience with these!
- Encourage your viewers to post comments or feedback.
- Don’t be too pushy when making sales.
- Answer chat questions at the end.
- Keep your presentation short and sweet. An hour-length automated webinar will do!
Step 5: Perfect Your Pre-Recorded Webinar
Compared to live webinars, you can perfect and polish your automated webinar. That is why you need to make a rundown of your recording before you upload it.
Make sure to watch and listen to your event one or two times to check for errors or any issues. If there’s a snafu, go ahead and re-do or tweak your webinar. This may take you quite some time, but it’s better than uploading an error-filled presentation.
Step 6: Upload Your Video to an Automated Webinar Software
It’s not that simple to go live. You have to consider a lot of things, especially if you want to engage with your customers and make more sales. You also need to upload your recorded webinar to the right software.
For best results, choose a program with features such as:
- Functionality for automated and live webinars
- Screen share support
- All-in-one file hosting
- Worldwide language support
- Parameter tracking
Step 7: Promote Your Automated Webinar
Apart from broadcasting your event, the right webinar software can help you reach a bigger audience base. After all, it can assist you in creating an effective marketing funnel.
When looking for a program, make sure to get one with these features that maximize conversions:
- Unlimited file sharing for an automated or live webinar
- Unlimited timing
- Smart redirects
- Attendee tools
- Live event and automated poll
- Automated and live chat
- Distraction-free URLs
- Call-to-action button maker
- Replay segmentation
It will also help to pick a platform that can measure metrics. Access to dollar stats and attendee responses can improve your marketing campaigns in the future.
Creating an automated webinar for your brand isn’t very complicated. All you need are the right tools, software, and of course, an online presence!