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Power Paws socks for dogs; cute, useful, and fun. But not JUST for dogs!

Posted: February 26, 2018 at 9:19 am / by / comments (0)

Lorraine Walston, President & CEO at Woodrow Wear that makes indoor/outdoor socks for dogs again joins Enterprise Radio. These socks are not JUST for dogs!

Listen to interview with host Eric Dye & guest Lorraine Walston discuss the following:

  1. How did you get into the dog sock business?
  2. So your product is an indoor traction solution?
  3. Do these fit all dogs? Is it easy, or simple to fit a dog for socks?
  4. What do you mean not all dogs have the same front and back paws?
  5. Do dogs tolerate these?
  6. Are these ONLY for dogs?
  7. Are there any new products on the horizon?

Lorraine Walston, President & CEO of Woodrow Wear is a long time marketer and consultant in the High Tech sector. She has worked for start ups and Fortune 500 companies alike. In 2002, Woodrow, her 15 year old Rottweiler was unable to stand on slippery floors in her home, and she invented Power Paws. With them on, he could stand without struggle, and he could run! Seeing what the product did for Woodrow, and realizing that many dogs had the same issue, she decided to share the “gift of mobility”, and Woodrow Wear was born!

In the course of eight years, the product has evolved from an indoor traction solution to an indoor/outdoor solution that provides traction and mobility indoors, plus protection from heat, snow, and allergies outdoors. Being a sock-based solution, the product is well tolerated by virtually all dogs. At the moment, there are over 120,000 dogs using the product in 55 countries.


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