Enterprise Radio, EPN News, Exclusive Interviews
Popar Toys, Augmented Reality Books and Toys
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Robert Siddell, Vice President of Popar Toys, changing the way kids learn and play joins Enterprise Radio. In the past year, Robert has focused on leading a team that is building the foundation for a new division, POPAR™ Books.
Listen to host Eric Dye & guest Robert Siddell discuss the following:
- For those of our listeners who may not know, what is Popar Toys?
- How do you think your product’s will affect children’s lives?
- What is one unique quality that makes your product better than your competition?
- As a business owner, what are some of the top two or three pieces of advice you received and from whom?
- What is one piece of advice you would provide someone just starting out in the toy industry?
- Can you preview what your plans are for 2013?
A vital asset for Digital Tech Frontier, LLC (DTF) for the last three years, Vice President, Robert Siddell, drives DTF’s mission, vision, values, and people strategy. Robert is responsible for setting overall direction and product strategy from creation, sourcing, manufacturing, through product placement, and then assuring accountability for meeting objectives. He leads the design services and development of its core technology and infrastructure. As the firm’s web development manager, educational consultant, and public relations liaison, Robert demonstrates his commitment to growing DTF into a world-wide leader in augmented reality field.
In the past year, Robert has focused on leading a team that is building the foundation for a new division, POPAR™ Books. By adopting its already proven immersive technology and integrating concepts into children’s books, POPAR™ Books will provide a reading experience that is not only engaging, but will change the way children interact with stories, adventure, and learning. POPAR™ Books is Robert’s first venture into publishing and project management of a team of illustrators, graphic designers and manufacturers. Robert believes the team behind POPAR™ Books is playing a key role in establishing DTF as the leader in the emerging market of Augmented Reality educational publications.
Shortly after joining DTF, Robert developed a marketing campaign for the CTS Motion Division that resulted in a partnership with a large, national event marketing company to build a Baja Virtual Reality motion simulator for Toyota. The simulator, designed and fabricated by DTF, was a one-of-a-kind experiential marketing tool that offered consumers an adventurous and exhilarating driving thrill of a lifetime.
In his previous role as the DTF Director of Business Development, Robert was instrumental in implementing design elements in the Augmented Reality Development Lab, as well as refocusing the company’s direction and structure to where it is today.
Before relocating to Arizona, Robert attended the University of New York where he majored in business and sports management, and was a member of the Men’s Lacrosse team.
Related Web Site: www.PoparToys.com
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