Nelson Nieves, Co-founder of Bosscal Mezcal which released its first mezcal in 2015 and owns distilleries in Durango, Mexico joins Enterprise Radio.
This episode of Enterprise Radio is in association with the Beverage Industry Channel.
Listen to host Eric Dye & guest Nelson Nieves discuss the following:
- Your enterprise sounds like an amazing adventure. Can you tell me about Durango?
- How did you manage to become the #1 mezcal sold on-premise?
- In addition to trademarking, do you use additional cocktail marketing strategies?
- It sounds like Bosscal Mezcal really does things differently.
- Where can listeners get more information on your brand Bosscal Mezcal & find it near them?
Nelson Nieves, Co-founder of Bosscal Mezcal
Nelson Nieves was raised in Florida by a mother exiled from Cuba and a father who immigrated from Uruguay, both of whom inspired him to build his own futures. Nelson fell in love with Durango and its patron son, Pancho Villa, whose underdog story reflects Durango’s place as “The David of Mezcal versus Oaxaca the Goliath.” As his father often said to his: “Más vale ser cabeza de ratón que cola de león,” which means “Better to be the head of the mouse than the tail of the lion.”
Bosscal, which released its first mezcal in 2015, owns distilleries in Durango, Mexico, uses only wild-grown Cenizo agave, which is hand-harvested – and donkey-transported – from that region’s highlands. For every plant harvested, a new agave pup is planted. The brand has organic certifications from the USDA, EU, and SAGARPA Mexico, and there are currently three Bosscal Mezcals available in the U.S. market (all ABV 42%): Joven (SRP: $44.99/750mL); Damiana, a stimulant herb which grows alongside wild agave (SRP: $49.99/750mL); and the rare Pechuga de Conejo (SRP: $99.99/750mL).
Website: https://www.bosscal.com
Social Media Links:
Linkedin: https://www.linkedin.com/in/nelson-c-nieves
Instagram: @bosscalmezcal
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