Outside the Box Investors: 7 Ways to Fund a Business

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Jenny Kassan who has been an attorney for social enterprises for 22 years, and is a certified transformational coach, social entrepreneur, investor and finance innovator and author of Raise Capital on Your Own Terms: How to Fund Your Business Without Selling Your Soul joins Enterprise Radio.

This episode of Enterprise Radio is working in association with the Author Channel.

Listen to host Eric Dye & guest Jenny Kassan discuss the following:

• So many entrepreneurs are left out of the funding equation. How did you realize there were so many other kinds of investors out there besides venture capitalists?
• Why shouldn’t entrepreneurs just use their own resources and self-fund, so they can maintain control of their vision? In your book, you call it “the bootstrap trap.”
• What proportion of women entrepreneurs are actually able to raise the capital they need to see their business come to fruition?
• What goes into a winning pitch for investors?
• Why would an investor be willing to take a lower return? Doesn’t that go counter to the idea of investing?
• How do you know if an investor is a good fit?

Jenny Kassan has been an attorney for social enterprises for 22 years, and is a certified transformational coach, social entrepreneur, investor and finance innovator. Her formula for mission-aligned capital raising helps diverse entrepreneurs raise millions of dollars on their own terms. She runs her own firm and is president of Community Ventures, a nonprofit dedicated to community economic and social development. Her new book is Raise Capital on Your Own Terms: How to Fund Your Business Without Selling Your Soul.

Website: www.jennykassan.com

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