One entrepreneur today that every marketer should be modelling

Pete Williams is an entrepreneur, business advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modelling.” He is the author of Cadence: A Tale of Fast Business Growth and joins Enterprise Radio to share some of his knowledge.

This episode of Enterprise Radio is working in conjunction with the Author Channel.

Listen to host Eric Dye & guest Pete Williams discuss the following:

Why it’s critical for businesses to identify the difference between leads, suspects, and prospects?
What is 10% Wins?
Can you explain the 7 Levers outlined in the book?
Retail is having a tough time – how does Cadence help retailers of any kind?
How does Cadence apply to any size business, big or small?

Pete Williams is an entrepreneur, business advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modelling,” while Inc. describes him as, “a savvy marketing strategist.”

A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries — from telecommunications services to e-commerce.

Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at the age of twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500.

Pete is also a Professor of Practice at Deakin University, Australia.