Old-School Service Drives Success for Contemporary Menswear Business
This episode of Enterprise Radio is working in conjunction with eAustralia (Australian entrepreneurs and business owners).
Listen to host Eric Dye & guest Hiten Thakrar discuss the following:
- How did you get started in business and what was your inspiration?
- You’ve been in business for 15 years now. You’re still growing and have an ambitious growth plan for the next 5 years—get into that if you would.
- How are you bucking the trend while many of your competitors have gone out of business?
- What do you think is the secret to great retailing?
- What do you think the retail landscape will be like in the future, and what are your plans to embrace new developments?
- What advice would you give to anyone starting out in retail today?
Hiten Thakrar, known to his friends and customers as H grew up in the UK, immersed in his family’s retail empire, which dominated the British menswear scene for over four decades. Settling in Australia 15 years ago, it felt completely natural for H to start his menswear business in Sydney, where he has operated his city centre store for over 15 years, with an incredibly loyal following.
It’s not surprising his customers keep coming back for more, as the concept of good, old-fashioned service was instilled in H from an early age – something his clients find refreshing in today’s age of fast fashion and passive service.
He calls it Quintessential, Old-School Service – it’s very British! It’s H’s vision to bring the essence of fine British tailoring to Sydney with premium quality fabrics and expert construction at affordable prices.
Bucking the trend of a challenging retail market – especially for independents, H is continually innovating and offering ever more services to his clients to make their life easier.
Over the last year, H has established a strong online presence, introduced appointment shopping to devote personal attention to his clients in a private, 45 minute appointment, corporate packages, and made-to-measure custom tailoring. He has even introduced made-to-measure tailoring for women, with has been incredibly well received. He has many more new initiatives to set to launch in the second half of the year.
H’s customers, can shop on line, instore, over the phone, or by appointment at the showroom or at his clients’ home or office, should that be more convenient for them. He keeps detailed records of all his customers, so they can contact him any time to re-order favourite items. H maintains constant contact with his customers through his popular and active social media sites, regular direct mail and exclusive events and offers for the members of his Hunter Club.
What H doesn’t know about dressing discerning gentlemen really isn’t worth knowing and his devoted service to his customers is what really sets H+Co apart.