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Enterprise Radio, EPN News, Fashion & Image

New men’s grooming line geared towards alpha males

Posted: November 23, 2016 at 6:38 am   /   by   /   comments (0)

Richie Lugo

Richie Lugo, President of Blueprint Ideation, Inc. whose company is spearheading the development of a new men’s grooming line geared towards alpha males joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Richie Lugo discuss the following:

  • Tell us the story behind Mane Tame and how you got started?
  • How do you see the current state of the men’s grooming business?
  • How has social media played a role in your marketing efforts?
  • How has the growing trend of various ecommerce outlets such as Amazon or eBay impacted your brand?
  • What are the future goals for your brand?

Richie Lugo is the President of Blueprint Ideation, Inc. With 8 years of beauty industry experience, he is highly versed in B2B distribution as well as Operations. After graduating with a degree in Public Relations from the University of La Verne in 2008, he started his career as a marketing intern with Nancy’s Beauty Warehouse.

In 2013 he successfully launched TAO Professional, a professional salon quality brand of hair appliances. In 2015 he helped create Blueprint Ideation, Inc, a product development and marketing company. The first brand he created under BPI was Mane Tame Professional Men’s Grooming, a men’s grooming brand geared towards alpha males. Currently, Richie oversees the brand development, marketing and distribution of both of his brands.



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