New Jersey, New York Metro Web Based Bakery: Polkadot Cupcake Shop
with Arlene Altschuler
Arlene Altschuler, the owner and lead baker of Polkadot Cupcake Shop, a web based bakery in the New Jersey / New York City metro area joins eCommerce Radio.
- Tell me about Polkadot Cupcake Shop – how did it come to be, and what type of products do you offer?
- Without the foot traffic of a storefront, how do you market Polkadot effectively?
- What are the biggest benefits and challenges in being an eCommerce bakery?
- Who are your customers and how do they get in touch with you to place orders?
- What’s next for Polkadot?
Tip: Think BIG but start small… and do it now! So many people think they need tons of money saved up in the bank, or a concrete fail-proof idea that’s been approved by everyone under the sun as permission to make their first move. I didn’t have have either – I had an idea, a skill, a couple of encouraging friends and some rainy day dollars that I was willing to part with, in order to see if my hobby could turn into more. Starting small allowed me to feel out where exactly I wanted to go with it while getting my name out there and starting to build a brand. I’m not saying to jump into business without thinking, but if you have passion for something, find a way to make it your job. You’ll wind up wanting to go to work! Waiting will only delay that happiness and allow someone else to start cashing in on your ideas while you decide if it’s worth it.
Arlene Altschuler, owner and lead baker of Polkadot Cupcake Shop is a self-taught baker turned entrepreneur hailing from Northern NJ. In 2010, with a hectic schedule including the pursuit of a Master’s Degree in Marriage and Family Therapy at Seton Hall University and position as Human Resources Director at a technology start-up, Arlene was in need of a creative outlet, so she turned to her old love of baking. ‘Practice makes perfect’ reigns true here, as the more she baked for pleasure, the requests from friends, family and coworkers began. Taking the compliments in stride but curious as to if there was potential for more, Arlene took the risk filing for the necessary licenses and Polkadot Cupcake Shop was born in March 2011. Polkadot started with cupcakes but has moved on to include tiered cakes, cookies and other specialty items, playing on Arlene’s creativity.
Arlene has since left the Human Resources field while focusing on building the Polkadot brand and finishing her Master’s Degree. She prides herself in giving back through Polkadot sponsorships, as the company is involved in events throughout the year for Gilda’s Club NYC Chapter and American Foundation for Suicide Prevention, as well as several local school and charitable events throughout NJ and NYC. Her work has been featured on such sites as Cupcakes Take The Cake and Cupcake Ideas For You, and has been listed with and reviewed several times by NYCupcake Guide iPhone/Android app.
For more information about Polkadot, please check out the Facebook page at facebook.com/PolkadotCupcakeShop, or visit the website at polkadotcupcakeshop.com, or call 551-333-3195. Arlene is always looking for new exciting events and sponsorships for Polkadot to be a part of, so please reach out with any relevant information.
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