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Authors, Enterprise Radio, EPN News, Sales / Marketing

Never Hire a Bad Salesperson Again with Dr. Christopher Croner of SalesDrive, LLC

Posted: November 14, 2022 at 5:16 pm / by / comments (0)

Dr. Christopher Croner, Principal at SalesDrive, a firm that helps companies hire and develop high-performance salespeople joins Enterprise Radio. Dr. Croner is also the co-author of the book Never Hire a Bad Salesperson Again, now in its second edition.

This episode of Enterprise Radio is on association with the Author& Sales Channels.

Listento hostEric Dye & guest Dr. Christopher Croner discuss the following:

  1. What 3 non-teachable traits are critical factors to determine a salesperson’s long-term potential?
  2. Can sales trainers or motivational speakers teach Drive?
  3. What specific markers on a candidate’s resume indicate high Drive?
  4. Is there a way to test sales candidates for Drive before hiring?
  5. What interview questions can listeners use to determine Drive in a sales candidate?

Summary/Tip: Combining an online assessment of Drive with the interview techniques we discussed today will absolutely stack your team with championship quality, high-performance sales athletes.

Dr. Christopher Croner is a Principal with SalesDrive, LLC, a firm that specializes in the selection and deployment of high performing salespeople. Dr. Croner is co-author of the book, Never Hire a Bad Salesperson Again, now in its second edition, detailing his research and practice in identifying the non-teachable personality traits common to top producers. Dr. Croner developed the proprietary DriveTest® assessment and the Drive Interview for salesperson selection. Using this system, he has helped over 1,400 companies to hire and develop top-performing salespeople.

Dr. Croner has served as an adjunct faculty member at the Chicago School of Professional Psychology, teaching personnel selection in the Industrial Psychology Master of Arts program. Dr. Croner is a member of the Consulting Section of the Illinois Psychological Association and former Co-Program Chair of Chicago Industrial/Organizational Psychologists (CIOP).

Dr. Croner received his BA in Psychology from DePaul University, and his Masters and Ph.D. in Clinical Psychology from Southern Illinois University at Carbondale.


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