Darren Woolley, the Mr. Wolf of Marketing Communication & Global CEO of global marketing consulting firm, TrinityP3 joins Enterprise Radio.
Listen to host Eric Dye & guest Darren Woolley discuss the following:
- Darren, can you explain the mandate of TrinityP3 and how the company helps the marketing and advertising industry around the world?
- TrinityP3 have a huge following – with marketing and advertising professionals following your blog and your podcast. Can you tell us what is the key area they consistently want to read about?
- What is your biggest frustration with the current digital space when it comes to marketers?
- How do you see technology companies leading a more transparent relationship with marketers and platforms?
- What would your advice be a CMO who is grappling with a fragmented media and marketing climate?
Considered the Mr Wolf of Marketing Communication, Darren Woolley has been solving performance problems for marketers and their agencies since 2000.
With his background as analytical scientist, creative problem solver and a Certified Practising Marketer, Darren brings unique insights and learnings to the marketing process. He is considered a thought leader in the marketing management discipline and a regular industry commentator to trade and industry magazine and forums around the world. He has also authored and published more than 1,000 posts on the TrinityP3 blog and published the business book “Top 50 Marketing Management Posts of the Year” annually since 2013.
Darren started his working life as a scientist at the Royal Children’s Hospital Neuropathology Laboratory in Melbourne, Australia, undertaking research in myopathies, neuropathies, Sudden Infant Death Syndrome and Repetitive Strain Injury. He established a chemical recycling company called Resolve before falling into advertising in the mid eighties.
During his 15 years as a writer and Creative Director, Darren developed brand and business communication strategies for a broad range of global and local brands. He was Creative Director at J Walter Thompson and President of the Melbourne Art Directors’ Club for two consecutive terms.
In 2000, Darren founded TrinityP3, Asia Pacific’s leading strategic marketing management consultancy with an international network of more than 30 industry professionals helping people to achieve commercial purpose through creative process. What that means is he leverages his extensive knowledge of the marketing and advertising industry, to solve advertisers problems and achieve maximum value from their budget.
Now a decade on, TrinityP3 is at the leading edge of decision making in the marketing, media and advertising industry that spent nearly $600 billion in 2015 and their client base includes more than 50 of the world’s top 100 advertisers, with offices in Singapore, Sydney, Melbourne, Hong Kong and London.
More recently he was elected to the board of the Australian Marketing Institute in 2014 and was Chair of the Board from 2015 to 2016.
TrinityP3 is a unique name for a unique company. Trinity is our clients being marketers, procurement and agencies.
Or more precisely:
Marketers & Advertisers (In fact anyone responsible for creative commercial growth)
Procurement & Sourcing (this includes finance and everyone responsible for improving productivity)
Agencies & Marketing Suppliers (and this is a growing group of traditional agencies, consulting firms, media vendors, marketing tech companies and more)
P3 defines what we do and how we do it.
The three Ps for us are People, Purpose & Process.
Specifically helping people, achieve commercial purpose through creative process.
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