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eAustralia, eCommerce Radio, EPN News, Sales / Marketing

Mid-Life Digital Entrepreneur: Lessons in transition from corporate career to digital entrepreneur

Posted: February 13, 2021 at 1:53 pm   /   by   /   comments (0)

Rowena Frith, the Founder of The Salt Box with Australia’s widest range of 100% natural gourmet food and bath salts joins eCommerce Radio.

Listen to host Eric Dye & guest Rowena Frith discuss the following:

  1. What is The Salt Box and what inspired you to start this business?
  2. You left a long corporate career to start The Salt Box.  How did that transition go and what did you learn?
  3. How has your business responded to the market changes during 2020 with COVID? What have you learned? What challenges have you faced?
  4. What role does digital marketing play in your success? What have you learned on your digital marketing journey?

Rowena Frith is the Founder of The Salt Box, an online retail and wholesale store specializing in 100% natural gourmet food and bath salts. Prior to The Salt Box, she held management positions in corporate strategy, product and channel management in Australia, USA and Canada. Most recently, she held the position of Strategy Manager for NRMA, a membership based organisation working on new business opportunities, turnarounds and acquisitions.

Rowena graduated with a Sloan Fellowship (MBA) from London Business School, UK.  She lives in Sydney, Australia.


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