Newsletter subscribe

Enterprise Radio, EPN News, Sales / Marketing

Meaningful Marketing for Minorities

Posted: December 31, 2020 at 2:48 pm   /   by   /   comments (0)

Dennis Ross, the Founder of Story Connex, a culturally informed marketing agency helping companies establish a new relationship with Black consumers joins Enterprise Radio.

Listen to host Eric Dye & guest Dennis Ross discuss the following:

  1. For the benefit of our listeners, give us an overview about Story Connex.
  2. How does Story Connex work to achieve meaningful marketing?
  3. Why is it essential for companies to call upon Story Connex to advance a more racially aware marketplace?
  4. Why is it important for companies to recognize the value of a racially aware marketplace?
  5. Finally, what key point or idea should listeners remember about Story Connex?

With a mastery of story, its construction, and presentation, Dennis Ross serves authors, corporations, and startups from Wall Street to Silicon Valley.

Called America’s #1 ghostwriter, his seminars on story engineering are legendary. High-profile books, from business to law, self-help to autobiography have all been successfully placed in his hands to ghostwrite for thought-leaders around the globe. His innovative approach to story is based on a professional history best described as renaissance. This history extends from writing for the best-selling R & B group of all time, Boyz II Men, to heading an equity derivatives division of a biotech pharmaceutical hedge fund.

Today, Dennis teaches a proprietary method of narrative construction (The Ross Story Method) being utilized by Fortune 500 Companies and private clients around the world.


Social Media Links:

People also listened to this: Developing Your 2021 Business Strategy for Your SMB Professional Service Firm

Comments (0)

write a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.