M&E Painting, “Painting with Purpose” with Matt Shoup
- How did M&E Painting get started?
- There are a lot of painting contractors out there, what makes M&E Painting different?
- You mentioned being an entrepreneur that happens to run a painting company, can you explain that in further detail?
- Tell us about a failure you’ve had at M&E Painting, from the business side, and how that changed both you and your business.
- We hear that M&E Painting has a legendary sign spinner. Why is he so important to your marketing efforts?
Matt has been an entrepreneur since he borrowed his parents’ lawnmower to mow lawns in his Loveland, Colorado neighborhood at age ten. He began with a modest goal—to earn enough money to buy a boom box! By seventh grade, Matt had had a fully-operational candy store out of his middle school locker. That venture landed him in the principles office for a Code of Conduct Book violation, but nothing could dampen his drive. On into high school, Matt learned how to work hard, exchanging his time for dollars in various jobs. While studying at Colorado State University, Matt worked for a national painting company in an internship program designed to teach students about business, leadership, and entrepreneurship. Matt’s success in the company allowed him to work his way up and earn more money than any of his collegiate cohorts.
Unfortunately, Matt was also learning how to spend the six figures he was making twice over. Matt graduated from CSU in 2003, with his degrees, his college sweetheart Emily (who he married in 2004), and close to $100,000 of personal debt. He had a nice car, an overleveraged house, and fat school loans to show for it. Matt entered the mortgage business, but the industry’s business practices left him cold and in a dead-end career. It would only have been a matter of time before Matt returned to his entrepreneurial roots, but fate took the lead and rushed the process. In March of 2005, the brand new manager of Matt’s mortgage company called him into the office to simultaneously introduce himself and let Matt go. “Maybe you should go do that painting thing,” he suggested, more as a parting reassurance than a vote of confidence. To Matt those were fighting words! M & E Painting was founded two hours later. With only $100 to his name, zero income and no security, Matt decided that day that he would be an entrepreneur for life. Just as he did at 10 years old, Matt hit the street searching for business. This time, the stakes were higher and more than a boom box was on the line.
Over the past nine years, Matt has grown M & E Painting into a multimillion dollar, award-winning brand and household name in Northern Colorado. With over $14,000,000 in company revenue, 5,000 satisfied customers, and more than two dozen prestigious local, state, and national company and entrepreneurial awards, Matt Shoup and M & E Painting have become a true American dream success story and inspiration.
In 2009, Matt founded Shoup Consulting to inspire entrepreneurs around the world with coaching, speaking, and writing. Matt released his first book, “Become an Award-Winning Company: Seven Simple Steps to Unlock the Million Dollar Secret Every Entrepreneur Needs to Know”, in December, 2011. Matt is an international keynote speaker and business coach who has helped companies in all industries achieve success. Matt’s favorite Shoup Consulting success story is of a local lawn care company went from considering closing the doors to achieving 300% growth in only two short years.
In 2010, one of Matt’s best friends and long-time M & E Painting team member approached him with a problem. The M & E paint crew was frustrated and unimpressed with the options on the market for contractors and homeowners to repair knockdown drywall texture. Dave knew that there had to be a better way to recreate this type of texture that would solve a huge logistical hurdle and make someone a lot of money. That same year, Matt and Dave founded RiRy, LLC and created the Pirate Patch Drywall Repair Tool (US Patent 663,769). To date, the Pirate Patch is in over 50 retail locations nationwide.
While M & E Painting was rapidly growing, Matt decided to create an internal web-based software system to track and manage the entire business. This CRM was launched in 2008 and has been used in M & E Painting’s daily operations ever since. The tool’s value is inseparable from the success of the business. The system empowers every employee with the top-to-bottom knowledge of each client’s job and has been a key ingredient to a customer satisfaction rating unheard of in the industry. Wanting to share this unifying tool with others, Matt launched NOCO Software Solutions in 2012. NOCO Software Solutions offers the Simple Source CRM program to contractors nationwide.
Apart from his entrepreneurial ventures, Matt’s finds great joy in spending time with his wife and two children. Matt and his family love to travel, especially to Spain, where Matt studied while attending CSU. Matt also loves to stay active and healthy with weight training and practicing the art of Gracie Jiu Jitsu where Matt currently holds his purple belt under Royce Gracie. Matt and his family are very active in giving back to the community. Matt founded the Matthew Shoup Spain Study Abroad Endowed Scholarship through Colorado State University. This scholarship allows CSU students with financial need the opportunity to travel and study abroad in Spain. Matt and his family are also enthusiastic supporters of Sierra’s Race Against Meningitis, Operation Christmas Child, Smile Train, Realities for Children, and The Make A Wish Foundation.
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