If you’re in medicine and you’re not using statistical data analysis to inform marketing outreach, it would make sense to consider doing as much. Big Data exists owing to cloud computing and IoT technology which makes massive data sets instantaneously calculable. Trends can be identified and demographics streamlined.
Additionally, data on the habits of people can be co-opted into marketing. You can determine how often people search for the sort of things your medical practice provides, and use that information to help you reach locally matching prospects. Some in your demographic will be more or less inclined to get involved with your services right away. Others needed what you do yesterday.
Content production and dissemination can be done according to strategic Search Engine Optimization (SEO) principles, facilitating greater visibility for your medical practice. Whenever someone searches for some medical procedure matching your core provisions, there your medical practice will be. Your home page will show up at the top of SERPs.
A SERP is a Search Engine Results Page, and to get at the top of one, you must be effective at catching the attention of varying algorithms. They look for results on queries based on certain factors like locality, and intent. Content produced through the auspices of professional content producers can increase visibility and subsequent conversion enough to justify expense.
Niche Marketing And Internal Efforts
You can additionally pursue such tactics internally through design and regular update of a blog. You might set an intern to it, but keep in mind that to do this right is a real job, and doing it best will involve finding the right people for the job, then dedicating them to the task. You might do it yourself, but outsourcing will get you greater effectiveness at less total cost.
Additionally, you want to work with the right marketing groups for the right sorts of outreach. Groups like Numana Medical have made marketing varying cosmetic surgery solutions their primary business. Working with such a marketer can help you find which tactics will be most appropriate for your community. You can sidestep the trial-and-error, as it were.
Be sure to consider the mobile market in whatever you do. Technology has gotten to the point where an apple iWatch can be used as a means of monitoring a person’s vitals—and with surprising accuracy. Part of your marketing plan may involve creating an application to be used on such devices.
When certain statistical limits are met, a message indicating the need for a checkup might be automatically sent out. You can also use the app to give helpful advice on varying physical limitations, practices, dangers, and whatever else is relevant.
Outpacing Competitors
Having something you can advertise that makes you look better than competitors is always worthwhile. Monitor what similar medical groups in your region are doing, what’s working, and what isn’t. Find ways of outpacing them. One might be the addition of telemedicine services. Essentially, a tablet device is used as a light and a camera, and you conduct checkups remotely.
This won’t work for all “visits”, but for some it’s going to be a better solution for everyone involved, and may even allow you to see more patients at your clinic. Telemedicine is a burgeoning trend, and relatively cost-effective to implement.
Increasing Your Patients
You could add something like this to your services and advertise the fact in the face of competitors online. This will give you visibility, and differentiate you, lending prospective clients real value to consider as they choose which group to work with.
Marketing in the modern medical world benefits greatly from an approach which fully utilizes available technological marketing tools. Telemedicine, SEO, biotech, IoT, Big Data, and niche medical marketers can all help you increase your visibility, and convert more patients.
Author:
Airto Zamorano is the CEO and Co-Founder of Numana SEO and Numana Medical. He is an experienced business leader and digital marketer with a track record of success.
