Los Angeles Advertising Strategies That Actually Work

Los Angeles. The City of Angels. LA. No Matter what you call this city, it is one of the most well-known cities in the world. This city includes beaches, boardwalks, downtown areas, and the ever-famous, Hollywood. 

As a home for the majority of televisions and movie stars, beaches, sunshine, and everything else in between, Los Angeles is a sought-out destination for business travelers, ambitious actors, and dreamers. In addition, there are lifelong residents of Los Angeles that call this city home and never plan on leaving.

With a constant mix of locals and tourists, advertising in Los Angeles will sure show you a return on investment with your advertising budget. With the diverse landscape and population, there are customers throughout the city,, and many with the capability to make purchases, small to large.

Here is a guide with information about the City of Los Angeles.

What Does Los Angeles Look Like?

Los Angeles is one of the most populated cities in the country and also the most populated city in the State of California. In fact, Los Angeles has a larger population than several of the states in The United States. Los Angeles is 469 square miles and is home to over 3.6 million people. There are also surrounding areas that are home to people that commute to the city for work on a daily basis.

Los Angeles is known as a driving city. There are some places that are more pedestrian-friendly than others, but to get around, most people will need to use a car or public transportation to get around. With that, it may limit some of the options for advertisement placement. Many people also take public transportation but it does not have the same reach as the subway system in a place like New York City.

Where to Advertise in Los Angeles?

One of the most popular advertisement placements is Los Angeles Billboards. With the city being more of a driving city, many people deal with a daily commute to get around. Gridlock in Los Angeles is known to be brutal at times. While these passengers are stuck in their cars on the highway and at slow speeds, they will be able to read the billboard and consume the information presented to them.

Another great spot for advertisements is at the airports. Los Angeles attractions tens of millions of visitors a year, many from across the globe. Los Angeles International Airport has hundreds of nonstop domestic flights and nonstop international flights each week. Placing an advertisement in the Los Angeles International Airport is guaranteed to have foot traffic with these high business levels. Throughout the airport, you can advertise with signage in the terminal, in the baggage claim, and even on the way to the rental car companies. For maximum effectiveness, spread the advertisements through these three areas of the airport.

Throughout the city, there are places appropriate for Wildposting advertisements. The best placement for Wildposting is in highly foot-trafficked areas. Some of these spots include areas like Hollywood, West Hollywood, the beach areas, and downtown Los Angeles. Use an advertisement that is simple yet effective with eye-appealing art. Potential customers will walk past these wildposting installations for a few minutes as they continue down the sidewalk. 

How to Maximize Exposure in Los Angeles?

The best way to maximize your brand’s exposure in Los Angeles is to use several methods of advertising throughout the city.  For instance, one billboard may be seen by drivers stuck in gridlock on the 405 highway, but many people that stay local to their district may not see it. 

To maximize your company’s exposure, advertise on both billboards, on street furniture, and wildposting. This way, the advertisements will be canvassed all over the area and seen by the maximum number of people.

Most companies have an annual advertising budget. Before purchasing the ad space, decide what is important to your business, where your potential customer mix is located, and zone in on those areas and methods of advertising.

How Do You Know If The Ad Was Effective?

With advertising, it is sometimes hard to tell if the ad was effective or not useful at all. Before purchasing the advertising space, make a list of goals for this specific ad and what a successful ad looks like, and the return you may see. Some companies advertise to build brand awareness in the marketplace. Other companies are more focused on increasing sales with advertisements.

No matter what you decide, there are many marketing strategies that you can follow through with in Los Angeles.