Lead Generation Via Permission-based Email List Rental with Doug Morneau
Doug Morneau, serial entrepreneur, e-mail marketing authority and author of his first book, “Three Big Lies: The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales” joins Enterprise Radio.
This episode of Enterprise Radio is working in conjunction with the Author Channel.
Listen to host Eric Dye & guest Doug Morneau discuss the following:
- Some are saying email marketing is dead. Why did you write a book about renting email lists?
- How does email list rental and sponsored email work?
- Why is it effective? How does it scale?
- What impact does technology and social media have?
- How can email marketing benefit entrepreneurs and/or small business owners?
Doug Morneau is a serial entrepreneur who founded his first company more than 32 years ago.
Doug is the international best-selling author of his first book, “Three Big Lies: The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales.”
He is a passionate lifelong learner and expert marketer with significant experience in email marketing.
Doug has the ability to quickly understand concepts, adapt to new technologies and new media, making him a valuable contributor to any sales and marketing problem-solving conversation, or marketing strategy session.
Doug has served as a past member of both the Data & Marketing Association (formerly the Direct Marketing Association – DMA), and their Technology Council, as well as the Email Experience Council – EEC.
He recently launched his podcast, REAL MARKETING REAL FAST.
Doug has made his clients in excess of $100 million dollars, leveraging email marketing and renting third-party email permission-based lists making him the nation’s largest media buyer of email lists.
Doug has a deep understanding of the venture capital and public companies’ need to execute both investor awareness marketing and marketing for the public companies products and services to drive new revenue.
Life is very rarely always sunshine and roses. Doug has made it big, lost it all, and started over a few times.
Doug and his companies have always been significant contributors to the community, charities, and those in need.
As a volunteer and director of several charities, corporate and government boards, he has taken the same focused, driven, hard work ethic to these efforts as well. “To whom much is given, much is expected”.
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