Serge Lozach, the Managing Director and Vice President of Wine in Motion, a U.S. wine importer which specializes in wines from Portugal joins Enterprise Radio.
This episode of Enterprise Radio is in association with the Beverage Industry Channel.
Listen to host Eric Dye & guest Serge Lozach discuss the following:
- Your work sounds so intriguing; can you tell us about how you got started?
- Could you describe your current role?
- Can you describe the challenges and benefits of running a wholly owned subsidiary of a foreign company?
- How do you manage expectations when they exceed market statistics?
- How do you manage to keep old categories fresh and new?
Serge Lozach, the Managing Director and Vice President of Wine in Motion
Born in New York City into a family of French restauranters, Serge Lozach has had one foot in American culture and one foot in European since birth. Upon graduation from Queens College of the City of New York with degrees in Communications and Political Science, Lozach immediately focused on wine marketing and sales. Over his career, employers included The Hess Collection, Moet Hennessy USA, SOPEXA USA, and Paul Hobbs Imports. In 2006 Lozach was certified WSET (Wine & Spirit Education Trust) level 3 Advanced.
In 2018 Lozach was appointed VP and Managing Director of Wine in Motion USA, an importer specializing in the wines of Portugal. The company’s lead brand is Kopke Port, the oldest Port wine house (est. 1638). This Portuguese (as opposed to British) style Port House is an industry leader in the sales and distribution of Colheitas and Aged Ports, with some of Porto’s deepest cellars. Lozach oversees all marketing and sales, including building the brand’s national distribution network.
Serge resides in Pawtucket, Rhode Island with his wife Irene, and enjoys spending time with his granddaughter Ellie June. When not working, Serge can be found roaming the woods in search of prey with his two Cairn Terriers, Hudson and Farouk.
Websites: https://kopke1638.com | https://www.wineinmotionusa.com
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