There is no business like an online business in the markets of our super-modern era. But, promoting a brand and maintaining its spotless reputation is an important part of the project. This is where online reputation management will work to improve the information that people will see about your brand.
This involves a number of tasks like building a digital image around the positive comments and experiences your customers will report. Part of the function of personal online reputation management includes a plan to improve the position of these positive reports in the search engines. Furthermore, ORM will also work to generate more of these positive reviews and work to respond to the comments you are receiving.Â
Online reputation works to manage four important channels:Â
Owned properties – This refers to websites and blogs being managed by your company. These platforms belong to you and are under your complete control. If you own several of these platforms you can build several effective cutting edge online presences as long as they can be easily distinguished one from another.Â
Paid media – when you choose to employ external networks and websites to promote your business, you are using paid media. This is a great way to reach more customers and connect with business associates while driving more traffic to your site. Some of the more common forms of paid media channels include PPC (Pay Per Click) as well as sponsored sites and influencer platforms.Â
Earned media – earned media represents all the coverage you are receiving in platforms and channels for which you are not paying. To gain this valuable promotion you will need to be presenting products, topics or services to users who will want to share, review and repost your content and message. Making a constant stream of quality content is another good way of cultivating earned media.Â
Social media – social media channels will also provide special opportunities for people to discover your brand and interact with your business. To accomplish this you will need a top-notch social media channel and remain constantly active and engaging your valued visitors and contacts. Publishing content and starting conversations is a great way to connect with your audience.Â
Why online reputation management is so important
There are numerous advantages to maintaining a top-notch ORM program.Â
1. Increased Sales
One of the greatest results from a top-quality ORM is the capacity to boost sales and fatten your bottom line. By helping more customers reach a positive association between your brand and the products and services they are looking for you can propel your business to new heights.Â
2. Better SERP Positions
It is no secret that those nearest to the top of the Google search results are getting all the good business and you can too. The top 5 results will get more clicks than the following 50 combined and it is invaluable to stake your claim to one of these preferred spots. The good news is that online reviews are an important ranking factor for the search engines. The more positive reviews your website has received the better its position will be in relation to the terms your potential clients will use to find you. ORM also ensures there will be a constant positive interaction that will greatly enhance these reviews and their effects.Â
3. Differentiate from the competition
Having a well-manicured look and reputation will help to set your business apart from the competition. If there is a decision to be made between two virtually identical products at the same price, preference will be given to the company with a better reputation.Â
4. Social Commerce
More and more consumers are making spending decisions from the advice and information they find in their social media channels and connections. Just like a client may search for products online, they will also look at reviews and suggestions for these products on their social media platforms as well. A properly executed ORM will allow you to reach more of these clients and provide a better presentation for your products and services in general.Â
5. Improved Click-Through Rate
Consumers will often look for positive comments on a business they are thinking of to satisfy a personal need. It is essential that your company carries an attractive 4 or 5 star reputation. Cultivate this by actively seeking reviews from your satisfied customers. This will ensure that more potential clients click on your site.
