The consumer buying process has changed quite a bit with the popularity of the internet. Instead of just buying from the most famous brands, consumers now use the internet to look for their favorite products and services.
If a random person wants to buy something, the first thing he does is to search about it on Google. This means that SEO is more important than it has ever been, which makes link building equally important. In the midst of huge online competition, it is imperative that you hire a link building agency like Globex Outreach.
Link building isn’t as easy as it seems to be, which is why most people struggle to find high-quality links for their website. When they fail to do so, they make statements like “link building isn’t as effective as it used to be” or that “it’s a waste of money.” I am here to tell you why it’s the opposite of that. So, let’s jump right into what makes link building so special.
Do Backlinks Still Matter?
It doesn’t matter what kind of business you are running; if you want to ensure the long-term success of your SEO campaigns, you can’t ignore backlinks. Google has regularly issued a lot of updates to its algorithm over the last decade.
There used to be a time when link builders and SEO practitioners used to get away with black-hat SEO practices like keyword stuffing and link spamming, but that is not the case right now. Search engines have become a lot smarter at detecting spam, and you need to adapt to these changes.
If you want your link building campaign to be successful, you need to use white-hat practices that don’t put your business at any kind of risk. Backlinks are going only to reap your positive rewards if you know how to do it the right way.
If you stick to the same techniques that used to be good 15 years ago, the fault lies with your strategy, not with link building instead. So, before you start a link building campaign, you need to clearly define what strategy you want to use and how to implement it the right way.
Why Are They Important?
Despite all the changes to the Google algorithm, if there is one thing whose importance remains the same; its link building. You might have heard a lot of people saying that link building is dying, but when you look at the actual data, you will realize the importance of acquiring links.
According to a study conducted by Aira, 92% of marketers believe that link building is only going to grow in importance in the next five years. A common question that arises in the mind of most businessmen is why link building holds such a significant impact on the success of their rankings.
The reason for that lies in the fact that search engines use links as referrals and votes to determine the quality of a website. The more links you acquire for your website, the more votes you get, and the faster you climb to the top of rankings.
Search engines have been optimized to provide users with value, which is why they want to deliver the most helpful results. The algorithm updates are designed to promote an ecosystem where good websites are rewarded for providing quality content to their users.
So, if you want to stand out from your competitors, you need to make sure that you create a network of links that are high-quality. You need to be more selective with your links as all links are not the same, and some might end up hurting your rankings.
Qualities of a Good Backlink
If you are wondering what makes a link good or bad, I am going to highlight certain characteristics that can help you judge the quality of a backlink.
- It is Relevant
The very first thing that you need to look out for in a link is its relevancy. It doesn’t matter if you have found a very high-quality link; if the content where the link is coming from is irrelevant to your business, you are not going to direct the traffic you want through it.
- It Comes from a Trustable Website
The next thing you need to ensure is that you only choose links that are coming from a high-quality trustable website. You can judge the quality of a link by using quantifiable metrics such as its domain authority.
- It Directs Traffic
The main purpose of acquiring links is so that you can generate traffic through them. Any link that is effective in directing traffic from some website to your website is considered a good link, while a link that fails to do the same is considered low-quality.
- It is Unique
One of the most important characteristics of a good backlink is that they are original. If you want, you could get a lot of duplicate links for your website, but that is going to put your whole business at risk. So, naturally, you should be looking to acquire links that are authentic and organic.
- It Links to Social Media
Social media is one of the most powerful tools to grow your audience, and if a link is coming from a social media platform, it tends to be powerful. If you are looking for a steady inflow of traffic, you might want to stick to popular platforms like Facebook, Instagram, and Twitter.
