Newsletter subscribe


Instagram Marketing Trends 2021

Posted: April 13, 2021 at 1:28 pm   /   by   /   comments (0)

Gone are the traditional days of marketing, as more and more businesses are shifting to modern ways. Social media marketing, especially Facebook and Instagram ads, has become one of the most comprehensive ways of marketing their products. Whether you run an ecommerce business or a general one, you can be assured that you will receive the benefits of using Instagram marketing. 

Image Source: Unsplash

With the increasing popularity of Instagram as a social media marketing platform, it is crucial to find the right strategy to boost growth. The Instagram marketing trends change each year, and 2021 is no different. We’re already at the end of March, and we can expect a heavy boost in the business. At the end of the day, it is necessary to note that a strategy that works for you may not work for others and vice versa.

Instagram has around 1 billion active users. As a result, it is one of the best marketing platforms to start selling your products. If you want to leverage your Instagram marketing efforts, you need to work towards it. Well, it’s time that you check with the trends and make some changes and tweaks in your Instagram marketing strategy accordingly. 

The Top Instagram Trends to follow this year

There isn’t one but several Instagram marketing tools. But the trends are changing each year. In situations like these, it becomes extremely crucial to find the perfect trend. 

The accurate Instagram marketing trend can play a huge role in giving your business a boost. Some of the prominent tools you should be looking forward to as businesses this year include the following.

Instagram Stories are the backbone of marketing

Instagram trends have become extremely popular in the last few days. However, it’s the stories that are considered to be a major backbone of marketing. Instagram is one of those platforms where you can upload all details about your product. 

Instagram Stories were a hot trend back in 2018, and it seems like this time, too, it will be one of the most prominent Instagram trends. Around 63% of Instagram influencers use stories more frequently than any other means. Moreover, Instagram Stories disappear within 24 hours, but it also acts as a sign that you’ve been active on the platform, more than the previous year. 

Content, Content and Content

No matter which year it is, the content will always be one of the essential Instagram marketing trends. Content is considered to be the key while planning your Instagram marketing strategy. The internet is full of content marketing tools, but you must choose the best platform. 

All brands and Instagram influencers are focusing on creating authentic content for users. You can always share your traditional posts, but people or rather audiences these days prefer candid content better than any other platform. Instagram users, over time, have become highly demanding. Being candid and real with your followers can always help you get new followers. 

The high-quality content isn’t always about eye-catching images but something that’s real and authentic. The unflattering moments can indeed be helpful and help you shape up with the relatable content of Instagram. 

Use Reels

Reels was introduced sometime around last year, but Instagram’s response to TikTok immediately took off. This video creation platform allows influencers to build its network. But, this platform is about so much more. The brands have become highly conscious of using reels. 

If you want to promote your product, you need to focus on reels as an effective marketing strategy. Even if you’re not using TikTok, you can eventually boost your business using Instagram reels. Moreover, if you post informational content via Reels, you are likely to attract more audience. As a result, you should create knowledgeable content that can be shared with the audience. 

Live Content

Not everyone prefers going Live, but Instagram Live can play an essential role in boosting your content. Ever since the pandemic hit us, Instagram Live has become extremely popular. According to sources, the use of Instagram Live increased during April by 70%, huge. 

Your target audience doesn’t want to be isolated for long. Hence, they’re shifting to more reliable methods. Instagram Live plays a vital role in being connected. It’s safe to use and will eventually play an important role in helping your brand get popular. 


People love IGTV content as long as it is relatable or informational. Apart from the increasing popularity of Instagram Reels and Instagram Live, you should keep a tab with IGTV as well. 

YouTube content creators and Instagram influencers are shifting to promote their content through IGTV itself. You can use the video editing software tools to get maximum advantages. Furthermore, it is advisable to post candid videos that are properly edited. 


Path Social can help you grow your Instagram followers. It is necessary to note that this is one of those platforms that will eventually boost your popularity. You need to keep a check on providing authentic, real and informational content. 

Comments (0)

write a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.