Innovative Real Estate FinTech Company, The Home Equity Partners (HEQ), Celebrates 1st Year of Operations and Key Milestones

Shael Weinreb, the CEO at The Home Equity Partners in Toronto, Canada, who offers an innovative financial solution to homeowners, the Home Equity Sharing Agreement, or HESA joins Enterprise Radio.

This episode of Enterprise Radio is in association with the Real Estate Channel.

Listen to host Eric Dye & guest Shael Weinreb discuss the following:

1. I understand that the real estate fintech industry is growing nationally. Shael, for anyone hearing about The Home Equity Partners for the first time, what does HEQ do and what problem are they solving for Canadian home owners?
2. Tell us a bit about your background before you founded HEQ? What led you to start The Home Equity Partners? What gap did you see in the market that traditional mortgage lending wasn’t solving?
3. It’s been just over a year since launching HEQ, and you’ve crossed $12 million shared equity value. What has the response been so far, and what stands out most from that first year?
4. For our listeners, the Home Equity Sharing Agreement is a new offering in the Canadian marketplace. What’s been the hardest part of building a new financial category from the ground up? Any lessons or insights to share with fellow founders?
5. Most homeowners are familiar with HELOCs, refinancing, or reverse mortgages. What makes a home equity sharing agreement (HESA) fundamentally different from those options?
6. Both Canada and the USA are facing a ‘turning point’ in mortgage renewals in 2026 and 2027, with many households that are facing higher payments. What are you seeing on the ground among homeowners today?
7. What’s one piece of advice you’d give to someone who feels house rich but cash constrained?

Shael Weinreb

FOUNDER & CHIEF EXECUTIVE OFFICER

Shael is the Chief Executive Officer and Founder of The Home Equity Partners. He brings over 15 years of unique real estate experience to the organization and is largely responsible for the oversight and day-to-day management of all business areas, with a focus on corporate strategy, capital partners and value creation.

Prior to founding The Home Equity Partners, Shael more recently held executive roles with Republic Developments and Starlight Investments. He was the President and Chief Operating Officer at Freed Developments, where he helped manage and oversee various areas of the business, including corporate strategy, acquisitions, dispositions, leasing, sales, reporting, and marketing.

Shael holds an LLB from Queen’s University Faculty of Law and a Bachelor of Arts Honours Degree from the University of Guelph. He is active in several community organizations and charitable initiatives, and enjoys spending time with his family and friends, travelling, and exploring all the wonderful experiences that Toronto has to offer.