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Ric Roth, the President and CEO of IGT Media Holdings, Inc., an advertising and media firm headquartered in Miami, FL joins Enterprise Radio. Ric discusses their unique media buying approach and more.
Listen to host Eric Dye & guest Ric Roth discuss the following:
- What are the media and marketing challenges for small and mid-sized companies today?
- Explain your media buying approach called the Client Reinvestment Program?
- How does the Client Reinvestment Program work?
- Can the CRP actually work for small to mid-sized companies?
- You offer a unique model; do you see the media landscape changing to fit more your model?
Duration: 10:12
Richard (Ric) Roth is the President and CEO of IGT Media Holdings, Inc. As the head of IGT, an advertising and media firm, Roth is responsible for directing all aspects of client media and advertising strategy and execution. In 2006, he expanded IGT businesses with the introduction of the patented Client Reinvestment Program® (CRP®). Roth and his team at IGT specialize in seeking innovative solutions for all business partners and clients.
During his tenure with IGT, Roth developed and applied his advertising and marketing skills with other organizations including Playbill Magazine (Executive Vice President of Sales & Marketing from 1991-1994) and RMR Advertising (Vice President from 1985-1989). At Playbill, he directed sales and marketing for Florida, Texas, Louisiana, and Georgia regions. He also oversaw and directed merchant advertising, and media placement. As Vice President for RMR Advertising, he delivered and sold advertising/media services to a wide
variety of clients. He focused primarily on restaurant merchants and retailers. He offered marketing and media services to numerous multi-unit operators.
In 1990, Roth took a hands-on approach in the restaurant industry by becoming an owner and operator of Tony Roma’s and Place For Steak restaurants in Florida.
Roth is a graduate of Boston University, where he majored in Hotel & Restaurant Administration and Communications. As a long-time resident of South Florida, Roth is very active in his community. He is a member of the Miami Beach Chamber of Commerce, and proudly supports Mt. Sinai, Shul of Downtown, American Heart Association, SOBE, and the United Way.
Links: www.igtmediaholdings.com
