Over 1 billion people are on Instagram every MONTH, 500 million people use Instagram Stories every day, the gender mix is almost even, 63% Instagram users log in at least once a day, an average person spends almost 28 minutes per day on this platform in 2020, Instagram’s potential advertising reach is 849.3 million users, and the list never ends. (Source) But here’s a fun fact: even after these astounding figures, you are still struggling to grow on one of the most loved social media platforms.
The stats above clearly depicts that Instagram does not only boast a massive audience, but also a highly engaged and interactive audience. However, just a profile with no purpose, no vision and particularly no growth will take you nowhere. There needs to be an action plan and some predetermined goals.
Before how, ask yourself why are you seeking growth?
To begin with things, you need to first introspect, ask your self why are you on this platform. The answer definitely can’t be ‘Because it’s trending!’. There needs to be a specific reason that aligns with your business.
Otherwise, you might be sharing millions of beautiful photos with exceptional captions, seeing no growth at all, primarily because you lack direction. The answer to your ‘how’ will help you figure out your target audience, what kind of pictures to share, what hashtags to use, and even the timings to post so that you can gauge maximum engagement. Jonathon Spire recommends using a service to grow your Instagram.
You must also create an Instagram theme, to carve your own brand recognition. It will help you standout from the crowd and your audience will be able to recognize you almost instantly.
Brand Inspiration: Take a look at this Tiffany&Co killing it on Instagram!
However, this is also possible only when you know the answer to why. And trust me, the why can be anything. For a person promoting a blog, it can be either to attract more viewers to the blog or to entertain more engagement. Irrespective of the reason, reckon your reason, and then craft your game plan ahead!
Make the best use of Instagram
Instagram will only help you generate high levels of traffic if you wisely use everything this picture-only platform has to offer. You need to be consistent, cross-sell your content, create irresistible bios, draft extraordinary captions, upload stories, and even use call-to-actions to generate and direct an audience.
If all the above facts are well taken care of, you will not only earn viewership but also find your monetary expansion bulging very soon. Even big celebrities, brands, and influencers have gained their status by following this mechanism. Of course, it will not happen overnight, it will take consistent time and effort but you must put your best foot forward
Brand Inspiration: When the conversation is about celebrities on social media, how can you forget Lady Gaga?
Pay attention to the Instagram Algorithm
The mechanism of Instagram is defined by its algorithm. If you want to go ahead on the ladder, you must take special care of all the factors that causes an impact on the algorithm. But most importantly, what matters is, Instagram wants to see whether your community is engaged with you or not.
Remember, engagement does not mean a simple comment or like. A healthy engagement is not just a casual comment but a conversation. However, higher engagement doesn’t necessarily imply that you must have a large audience. In fact, you will benefit more if you have a small community but high engagement, rather than a big community with small engagement. Do your own groundwork, make sure your plan complies with the algorithm regulations and there’s nothing that can hold you back from succeeding.
Go Real
Let me ask you this: why would you follow someone on Instagram? Not because you are considerate and are helping them with engagement, but because you are expecting something in return. Call this selfish, but that is how it works. This is exactly what you must have in your mind while creating content for your own account to gauge maximum number of IG followers.
People follow accounts majorly because of two reasons, one, because they are admirable, and two, because they are relatable. Nothing in between. That means, your audience either follows you because you inspire them or because they empathize with your content. Â
So now, before you post a picture do not think whether your audience will like your picture or not – you can gauge millions of likes and not a single loyal follower. Think whether they will relate to your post or if your content will inspire them for the future.
Brand Inspiration: Here’s how the king of OTT, Netflix creates content that is relatable to millions out there:
The bottom line
Now when we have reached the end of this content piece, your blog audience is bound to grow provided you have a clear vision in your mind right from day one. Make sure each post that you upload, intrigues an interest among the audience and compels them to visit your blog to know what you are upto. Here on, your blog content must take over!
