Skip Wilson, Founder and CEO of DRAFT Media Partners, an award-winning advertising execution firm that uses proprietary technology to help businesses turn speculative ad spend into predictable, data-driven revenue joins Enterprise Radio.
Listen to host Eric Dye & guest Skip Wilson discuss the following:
- Why do so many businesses struggle to make advertising actually work?
- What’s the biggest mistake business owners make when choosing where to advertise?
- How should a small or midsize business think about its advertising budget?
- What does it mean to build an “advertising system” instead of running an ad campaign?
- What are a few simple things a business owner can do this week to improve their advertising results?
TIP: Stop thinking about advertising as a gamble and start treating it like a system. Advertising is not just “putting your name out there.” It’s delivering a specific message to a specific audience to achieve a specific result. If you can clearly define those three things — the message, the audience, and the desired result — you are already ahead of most businesses.
Skip Wilson’s journey in advertising began at the age of 16 as a copywriter. He was trying to impress a girl and so he started looking for writing jobs. Over the years, he ventured into web design and entrepreneurship, ultimately founding his own web design business. His career took an exciting turn when he joined CNN Special Project while in college and worked on the iReport team, honing his prowess in digital media and building new platforms.
Skip’s talents and vision led him to Clear Channel Radio, where he played a pivotal role in establishing and expanding the digital division. His dedication and expertise propelled him to the position of Vice President of Digital Media for iHeartMedia where he worked for over a decade.
Eventually, Skip decided to embark on a new venture, creating DRAFT Media Partners, an advertising execution company that now serves over a hundred clients across four locations. As a bestselling author and the host of “The Advertising Podcast,” Skip Wilson continues to make his mark in the advertising world. In 2023 his company won “Most Intuitive Software Developer” at the Innovation in Business MarTech Awards, and this year they won the top spot as “Best Marketing Software Developer” at that same award show.
Marketing and advertising professionals looking to get real, predictable results and improve their business operations will benefit from Skip’s expertise and practical insights.
Website: https://www.draftadvertising.com
Social Media Links:
Facebook: facebook.com/draftadvertisingtechnology
Instagram: instagram.com/draftadvertising
Youtube: youtube.com/@DRAFTMediaPartners
X: x.com/DRAFTagency
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