You’ve heard a lot of different statistics and general information on video content having more and more utility in business operations. It’s true. 91% of businesses (take a careful look at the number) use video as a marketing tool in 2026, and 93% say video is an important part of their strategy, according to Wyzowl’s 2026 video marketing research. That tells us that video is an option that most businesses turn to. High time to note, that I’m not only talking about marketing videos, i.e., ads and promos. Video offers so many other options that not everyone thinks about. Tutorials, internal communications videos, memos, guides for employees (and clientele) and other content. You want specifics, I expect, so let’s get to it.
Options To Consider For Internal-Use Videos
As I mentioned, video capabilities are much wider than marketing alone, although, admittedly, marketing takes a wide chunk of video content. However, there are options to consider for internal use as well. For example, free online video editors. The HR team can use them for memos, the marketing team can use them for internal communications and tutorials, and the tech team can use them to record useful how-to videos for the whole staff.
The instruction here is quite simple. While ads require a budget, a creative director, a guy who will shout CUT and give everyone instructions on what to do and what to wear, internal videos require the Clideo free browser extension, and your disregard for social anxiety.
Practical tip time.
- Get on that camera, tell colleagues what you know, and what you think they should know too, do screen recordings, and load all that into Clideo.
- Then use one of the many options for production, play with hues, use the AI assistant, add subtitles, and, most important for internal use, fire up the mp4 compressor to spare you server and save cloud space.
- These videos should be touched up to maximize voice quality as well.
- Remove background noise, leave in a couple of pauses for natural effect, but make them short for readability.
- Have a script ready beforehand to minimize awkwardness and video length.
- Keep the videos available for every new hire, every member of the staff, regardless of their position.
Internal communication makes us suffer
Let’s talk about the WHYs of this equation. Axios HQ’s internal communications research found a huge gap between leadership perception and employee reality, i.e., these people live in different realities with very different goals. 80% of leaders think their internal communications are clear and engaging, but only 50% of employees agree. Also, 80% of leaders think their internal communications are helpful and relevant, but only 53% of employees agree.
Not to point fingers, but communication, especially in a large company, is the first thing that swirls down the drain and causes problems for everyone involved. Some additional statistics to support this claim. The same Axios HQ research found that 43% of C-suite leaders, presidents, or owners spend too much time clarifying or reinforcing communications with staff, while 48% have gotten more involved in projects than they should have because of ineffective communication. Aside from being unbelievably annoying, these endless let’s-circle-back meetings are not built to promote healthy human psyche, and knock the will to work out of everyone, cutting productivity in half.
Microsoft’s 2025 Work Trend Index adds another drop of poison to this corporate bucket. 53% of leaders say productivity must increase, but 80% of the global workforce says they lack enough time or energy to do their work. Microsoft also reports that employees are interrupted every two minutes during the 9-to-5 by meetings, emails, or pings, adding up to 275 interruptions a day when activity outside core hours is included. Next time you get the urge to smash the computer after (or during) that ‘quick call’ know that you’re not alone.
Video is becoming a business workflow
As mentioned, video content for internal communication is a step towards solving the problem. Content Marketing Institute found that 61% of B2B marketers expected their organizations to increase investment in video in 2025. Attention! That’s higher than thought leadership content, paid advertising, webinars, digital events, or audio content. That makes video the top planned investment category in their B2B content benchmark data in 2026.
The same CMI report also found that 45% of B2B marketers lack a scalable model for content creation. That’s where free browser extensions come in handy, the mentioned Clideo, for one. Vidyard’s business video benchmark is another statistics goldmine for us here. Their report analyzed nearly 1 million videos created by Vidyard users to understand business video and video selling trends. They also describe “agentic video experiences” as videos triggered through marketing automation, CRM, or sales enablement tools, meaning video is being embedded directly into revenue operations, not treated as a one-off creative project.
Now it’s time to discuss video for what it is. The Holy Grail of 2026 marketing.
Statistics Soothe Our Souls
If you read this far, you must really like marketing. Or statistics, to be frank, because one cannot exist without the other. So, I’ll grant your wishes and throw some heavy stats your way.
The top three ROI-driving content formats are all video-based these days. Short-form video, long-form video, and live-streaming video. Think TikTok, Instagram, and wherever kids hang out these days. HubSpot’s 2026 marketing statistics list short-form video at 49%, long-form video at 29%, and live-streaming video at 25% as the highest ROI-driving formats reported by marketers. That’s serious enough to never take lightly. This is a gold mine for everyone hoping to make it in the dog-eat-dog marketing world.
This high supply is driven by the high demand from customers. People are used to the quick and low-effort format of video because it’s easy to digest, and can be combined with other types of activity (let’s not name specifics). Again, stats agree. 65% of organizations say they have experienced a surge in video content creation over the past two years, according to Vimeo’s 2025 State of Video at Work report.
As you can see, video is good for business, and bad video is bad for business. It’s that simple.
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