If you’re a new or existing podcast producer, it’s likely that you’ll want to make your content highly accessible to the largest possible audience. So how do you do this? In this article, we’ll discuss the tools you can use to increase your reach and encourage a diverse and dedicated fanbase. With the help of the tips below, you’ll be able to more easily reach an audience who do not speak the same first language as you, are neurodiverse or differently abled, or who do not have access to the same tools as other listeners.

Invest in Transcription Services and/or Captions
There may be a language barrier of some kind standing between you and numerous content consumers. If you’re podcasting in a potential listener’s second or third language, for example, they may feel more comfortable reading along in their mother tongue. Alternatively, members of your audience may be hard of hearing or subject to a condition that affects the audial senses in some way. A transcript may help them to better absorb the messages you’re sending out. There are exciting tools available to help you convert mp3 to text quickly and accurately in seconds, with the option to transcribe in over 119 languages. Services of this kind may also allow you to provide captions in real time.
Make Your Podcasts Downloadable or Available Offline
Not everyone has internet access all of the time. To reach those who don’t, why not allow your listeners to download your podcast so that they can have access to episodes anytime, anywhere? If you are concerned about your content being shared to those without a subscription, you could set up a service that only allows a certain number of downloads per month or that makes those downloads usable only for a certain period. Alternatively, choose a platform that allows users to make episodes available offline for later listening.
Optimize Across Platforms
While it’s important to think about the most likely tech habits of your target audience, why not just cover all bases and roll it out as far and wide as possible? If your podcast can be accessed and listened to on any device, you’ll find a much larger and more diverse world opening up before you. For example, some individuals will be perfectly savvy with the use of mobile phone applications, but others may want to visit a website and access a file that they can save onto their desktop for later.
Make Your Podcast Location Easy to Find and Navigate
Search Engine Optimization (SEO) increases your discoverability online. This isn’t just a great way to boost your numbers, but it also makes the individual’s experience far easier and more comfortable. Try to display your podcast alongside a keyword-optimized title, description and (where relevant) metatags. This will make it more likely to show up early on in the search engine results. You should also consider the format of the page on which your content appears. Is the text easy to read? A clear font with good contrast against the background is a must. You should also consider implementing keyboard commands, voice control and other options to make navigation easier.