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Robin Emiliani, the Vice President of Marketing at Matrix Marketing Group, a marketing agency that specializes in helping companies grow revenue both predictably and efficiently joins Enterprise Radio.
Listen to interview with host Eric Dye & guest Robin Emiliani discuss the following:
- What do you think is a marketer’s greatest challenge?
- What are the challenges associated with generating leads?
- How do you go about driving leads?
- How do you ensure that the leads you’re generating are qualified?
- It sounds like marketers are really working for sales, aren’t they?
Conclusion: Generating leads is complex. But creating content and offers that appeal to your audience at the appropriate stage of the buyer’s journey is going to help you drive quality leads. If you don’t have the right staff or the expertise, look to outside resources to help.
Robin Emiliani has almost 20 years of marketing and demand generation experience. She is an entrepreneurial executive with experience at the intersection of technology and marketing, including a strong background in digital marketing, marketing technology, UX, and software-as-a-service (SaaS).
Prior to Matrix Marketing Group, Robin served as Director of Marketing at Acrolinx, a content marketing software company, where she helped them increase sales by 61%. And before Acrolinx, Robin was the Director of Marketing at Ciber, a $1 billion global IT consulting firm.
Website: www.matrixmarketinggroup.com
