Although the job market is competitive for job seekers, it is also a competitive climate for businesses seeking prospective employees. In the area of recruitment, it goes both ways: job seekers may be looking for a job (and finding one is incredibly competitive), but Millennials are nowadays being more selective about the company they chose to join. Businesses, therefore, are having to market themselves in the hopes of being more attractive and forthcoming than their competitors when it comes to securing loyal employees.
Unlike the Baby Boomers, the Millennial generation is looking for different employee perks. To the younger generation, a job is more than making money; it is, instead, a career which is not solely based around the paycheck they earn at the end of the month. While 64 percent of the older American generation said making as much money as possible was their number one goal, 57 percent of the younger generation said they’re more inclined to do something that they found enjoyable or which made a difference in society.
With the above notion that Millennials are after something more, how can companies market themselves that’ll benefit not only the younger generation but also themselves? In an uncertain climate, benefits are becoming highly sought after, especially with regards to healthcare, yet there is much more a company can offer.
Offer a Career
Although some job candidates are simply after a job, there are many looking to start or further their career. As a budding business, you’ll want to attract the latter. Those looking to build a name for themselves and who are seeking a career are more inclined to do the work and to do the work well.
However, for you to entice such job candidates, you have to offer them the career from the get-go. Describe the job specification and requirements, and when you hold the interviews, make sure to outline not only the job but also where the potential employee can head. If they can envision themselves in your company, then they’re more likely to accept a job offer from you over someone else.
Describe all the Benefits
No company wants to sell themselves short, so make sure to list off all your employee benefits. You can do this on the job advert, and then you can also provide the information in person during the interview phase. The most popular benefits include healthcare, vacation days, holiday bonuses and even a company car. However, you should also sell the smaller office perks such as a break room, complimentary breakfasts or monthly lunch outings, and shorter working hours on a Friday. While the bigger employee benefits of a dental plan and healthcare are substantial, so are the perks of having a coffee machine from Office-Coffee and even a business card.
Highlight Your Company Values
Gone are the days when people overlook the personality of the company; instead, many people now determine whether they do business or buy from a company based on the way they act. Work out the core and non-core values of your business, and use them as tools to impress and entice job candidates. For instance, is your company environmentally-friendly? Are you philanthropists? Are you known for your great customer service skills and witty, online humor? Many people dream of working at certain companies because of the way the media portrays them, so if you’re an upbeat digital marketing company, utilize this so that you attract the right employees who will fit your company persona.
