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Robin Emiliani, the Vice President of Marketing at Matrix Marketing Group, a marketing agency that specializes in helping companies grow revenue both predictably and efficiently again joins Enterprise Radio.
Listen to interview with host Eric Dye & guest Robin Emiliani discuss the following:
- Marketing is now being held accountable for revenue, just like sales. Is that true?
- So, in what ways is marketing influencing revenue?
- You mentioned the buying cycle. How does marketing support the different areas of it, and how does that relate to revenue growth?
- What other ways can marketing boost revenue growth?
- You’ve had a substantial career in marketing. But, I’m curious, what mistakes have you made when helping companies generate leads and grow revenue?
Robin Emiliani has almost 20 years of marketing and demand generation experience. She is an entrepreneurial executive with experience at the intersection of technology and marketing, including a strong background in digital marketing, marketing technology, UX, and software-as-a-service (SaaS). Prior to Matrix Marketing Group, Robin served as Director of Marketing at Acrolinx, a content marketing software company, where she helped them increase sales by 61%. And before Acrolinx, Robin was the Director of Marketing at Ciber, a $1 billion global IT consulting firm. Robin was also MarCom Manager for National Aircraft Supply, a distributor of aircraft engine parts.
Website: www.matrixmarketinggroup.com
