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How Localization Can Help Your Business Go Global

Posted: March 20, 2021 at 1:09 pm   /   by   /   comments (0)

When an average person hears the word “localization,” it usually brings up software connections and the ways programmers work with the code to adjust certain parts of original software to the local business requirements. In truth, it is only partially right since localization is an adjustment, indeed, with the core difference of translating every required aspect to match the language and socio-cultural requirements. 

Image Source: Unsplash

Localization is not only working with the code or translation service per se because it aims to combine the work of linguists, graphic designers, programmers, SEO specialists, and more. If you plan to go global with your business, localization becomes the lucky ticket that helps you to promote your vision, services, and products abroad by fitting precisely within your target audience and the foreign markets. 

  • Localization Addresses The Specifics of Your Target Audience. 

The purpose of any professional localization is to find those business marketing mechanisms that will reflect your business ideas with the right words and terms as you introduce your business globally. As you study your target audience, localization experts will discuss various options with you to translate and adjust your ideas without anything lost in translation. It is a process that always takes time, which is why always consider the time factor and the costs before you start. Let the localization specialists explain how well they have understood your business objectives. 

  • Localization Also Includes Voice-Overs, Tutorials, and Personalized Marketing Campaigns. 

It must be noted that professional localization is not limited to translator’s services alone and also includes interpreting. In terms of differences between interpreter and translator, localization may implement both depending on your needs and the use of video tutorials or professional dubbing by a native speaker. The key is to provide your customers with interactive content that can inspire them and catch their attention with a special marketing hook. It is where a localization specialist must ask questions to understand your requirements precisely by adding suggestions based on one’s experience as a native speaker or an expert in a relevant field. 

  • It Deals With Websites, Social Media, Mobile Apps, or Any Other Business Content. 

Remember that the most frequent use of localization these days is not about video games or mobile apps but website localization. The reasons why website localization is important can be summed up by mentioning the foreign office branches and the local news, which becomes vital if you want to introduce new products or ideas in a single country where it has not been tested before. Keeping people informed about existing advantages and campaigns with the consideration of all the ethical and market-based points will increase your sales and will help to make your brand and methods recognizable. 

  • It Guarantees Accuracy & Legal Protection From International Disputes When Done Correctly. 

In simple terms, professional localization often implements technical translation of manuals or official documents that deal with your business background and the legal terms. It is a reason why an accurate translation with certified specialists becomes an obligatory condition as you prepare your documents and various data for localization services. As a rule, working with professionals in your required field, always consult with your company’s legal advisor in case of any concerns and even minor differences! Doing things accurately will also diminish the possibility of legal disputes or abuse of legal power abroad. 

The Applied Marketing Pressure Aspect 

Remember that patience and hard work always pay off, which is especially true when working with the Middle East business markets where the pace of work is not the same as it is in the Western society and requires more consideration. While some business deals may be sealed with a handshake during the cup of tea and an informal talk, the actual decisions and investments will require more time, which is why a method of applied pressure, environmental risking, or aggressive promotion will not always work. 

Merissa has worked in numerous fields all over the world as a business advisor, which has helped her to appreciate the art of creativity in globalization. Her posts always offer simple, yet efficient ideas that are easy to implement. Follow Merissa to take your ideas to another level. 

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