Rytis Jakubauskas, Commercial Lead at Latana, the first brand tracker to use advanced data science to ensure reliable and accurate brand insights joins Enterprise Radio.
Listen to host Eric Dye & guest Rytis Jakubauskas discuss the following:
- Tell us about Latana.
- How does Latana differ from traditional brand track solutions and why did you decide to disrupt brand tracking?
- How can Latana help brand marketers?
- What success stories have you had so far?
- What do you want our listeners to walk away with today?
Latana primarily focuses on pushing boundaries to bring a new level of quality brand tracking to the world. Being able to provide precise data that accurately shows the real-word impact brought by brand campaigns is what they strive to provide to companies every day. They make this happen by using multilevel regression and post-stratification. Therefore, Latana is the first brand tracking tool that uses advanced data science to ensure reliable and accurate band insights.
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