How Latana is disrupting the traditional brand tracking space
Rytis Jakubauskas, Commercial Lead at Latana, the first brand tracker to use advanced data science to ensure reliable and accurate brand insights joins Enterprise Radio.
Listen to host Eric Dye & guest Rytis Jakubauskas discuss the following:
- Tell us about Latana.
- How does Latana differ from traditional brand track solutions and why did you decide to disrupt brand tracking?
- How can Latana help brand marketers?
- What success stories have you had so far?
- What do you want our listeners to walk away with today?
Latana primarily focuses on pushing boundaries to bring a new level of quality brand tracking to the world. Being able to provide precise data that accurately shows the real-word impact brought by brand campaigns is what they strive to provide to companies every day. They make this happen by using multilevel regression and post-stratification. Therefore, Latana is the first brand tracking tool that uses advanced data science to ensure reliable and accurate band insights.
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