How Java Factory Creates 52 Flavor in 52 Weeks – And Why Its Taking The Coffee World By Storm - Top Entrepreneurs Podcast

Justin Scerbo, the director of brand strategy for Java Factory, who brings over 15 years of marketing expertise and direction to Java Factory and is channeling all his efforts toward making Flavor52 the greatest product launch of all time joins Enterprise Radio.

Listen to host Eric Dye & guest Justin Scerbo discuss the following:

Justin, Flavor52 is a pretty ambitious concept—52 new coffee flavors in 52 weeks. What was the thinking behind creating a new flavor every single week?
You’re now working with some huge names—Klondike, Good Humor and Popsicle. Why bring iconic ice cream truck brands into coffee?
Translating something like a Popsicle Firecracker or Good Humor Chocolate Éclair into coffee sounds challenging. How do you make sure the coffee still tastes like coffee?
There’s a big nostalgia component here, but is Flavor52 aimed primarily at people who grew up with these brands, or are you also trying to reach younger consumers? Tell us about the other Flavors and Seasons for Flavor52?
At the end of 52 weeks, what does success look like for Flavor52—and what happens to all these flavors?

Justin Scerbo is the director of brand strategy for Java Factory and has been with the company for 3 years. Justin brings over 15 years of marketing expertise and direction to Java Factory and is channeling all his efforts toward making Flavor 52 the greatest product launch of all time.

Java Factory is redefining what flavored coffee can be. Built on specialty-grade 100% Arabica Brazilian coffee, Java Factory combines bold flavor innovation, licensed collaborations and limited-edition releases to turn coffee from a daily routine into an experience built around discovery.

Through Flavor52, the company is introducing 52 flavors over 52 consecutive weeks, inviting consumers to follow the journey and help determine which creations become part of the permanent lineup.

Java Factory’s ambition is simple: make flavored coffee one of the most exciting categories in food.