When you are starting your own business, it’s not just you that has dollar signs in your eyes. Instead, there are plenty of other companies out there who look for new businesses as a chance to increase their own revenues. As a matter of fact, you’ll likely notice that in just the first few days of your business, you’ll be getting plenty of phone calls, emails and even knocks at your door from people who are promising that they can help you boost your sales or help you gain new customers. However, it’s important that you keep in mind that in reality all you might be to these people are just another sale to them. It is vital that as a new business, especially when money is tight and you are trying to run everything efficiently, you don’t waste money on marketing schemes and scams that aren’t going to work for you. As a dentist in Dallas, Texas, because of how competitive it can be, I had to make sure that I wasn’t caught in that kind of mess. I recently met with a great group of people from Crawford and O’Brien, and they have helped me market my practice efficiently and have kept me away from marketing scams.
I Did My Research
First things first is you need to do research. The Internet has played a key role in marketing schemes and scams. In some cases, it opens the door for the marketing agencies to play up the type of exposure that they can get your company. On the other hand, it also offers you an opportunity to do your research into the company to see if they are really as good as they claim. For example, as a dentist in Dallas, Texas, I am constantly approached by marketing agencies claiming that they could help me. At first, I thought many of these marketing teams offered such great options that my practice’s brand and gain more patients. However, after diligent research I found that many of these companies offered much more than what they could actually promise. And when it came down to it, it was the team at Crawford and O’Brien that not only offered reasonable results, but also had a reputable name behind them. After I did the research, I found plenty of positive information into Crawford and O’Brien, which made me feel much more comfortable about relying on them for my dental marketing efforts. Whether you decide to go with a team like Crawford and O’Brien is up to you, but before you pick anyone, be sure that you do the research into whether or not they are a reliable firm to trust.
They Built a Good Relationship
Not only did I feel comfortable after reading positive reviews about Crawford and O’Brien, but I also realized that the two of them gave me a much better personal commitment. If you’ve ever had a marketing agency come to your business, you’ve probably seen the wheels turning in their head and the dollar signs flashing in their eyes. Unfortunately, the minute you say you need time to think or that you have to consider the options, those dollar signs typically turn into flames and they get irritated with you. That is the last thing you should want in a marketing company. Your service is not something that should simply be a financial transaction, but rather a personal relationship that is mutually beneficial to both companies. With Crawford and O’Brien, they didn’t make me feel pressured about having to buy with them. They gave me plenty of time to make my decision, and they didn’t drill me, even when I told them that I was considering another agency. You can help your company avoid getting sucked into marketing schemes by simply taking a step back from the personal aspect of it and view it on a more personal level. In doing so, you’ll get a better idea of whether or not these people are as professional, if not moral, as they claim to be.
They Gave Me Proof
The one value any marketing company can give you is proof that what they are doing and implementing is working. Honestly, I was a little hesitant when I started to move towards Crawford and O’Brien, I didn’t want to waste a lot of money for no reason, but after talking to them I felt better about my decision. Why was it? It was because they gave me proof, a lot of proof. They sent me images of graphs and charts that showed me my current standings and how they could improve them. Then, they explained to me exactly what methods they were going to go about to help bring in more new patients. They even showed me some information about their current clients and how they were able to gain that dentist a lot of patients.
If you don’t go with Crawford and O’Brien for your digital marketing needs, make sure that the one you do go with does those things. It’s important that you don’t get ripped off. Do all the research that you can, talk to the companies that you want to work with, and make sure they sell to you the right way. If they throw a bunch of numbers at you and don’t make any sense, you should really be careful. Avoid marketing scams, guys.
About the Author:
Dr. Ashlea Drakeford owns the dental office For You Dental in North Dallas, Texas. Dr. Drakeford is an expert in general and cosmetic dentistry, including dental implants in Dallas TX and Snap-on Smile. Outside of work, Dr. Drakeford likes to spend her time with husband and twin sons.
