Digital marketing in the healthcare industry has garnered critical importance over the last few years. Whether you are a plastic surgeon looking to open up a new dispensary/clinic or a seasoned skin practitioner who commands reverence in the local market but wishes to expand, your brand reputation and lead generation endeavors will carve out your way to success.
Even with the market for dermatology and aesthetic services getting saturated by the day, Brandlift Med Digital Marketing has tools, strategic insights, and plans to maneuver your business to the position of a market leader.
SEO for Plastic Surgeons, Dermatologists, and MedSpas
Cosmetic surgeons and dermatology institutions know the importance of organic Google rankings to entice quality leads and increase the queries. However, most agencies fail to comply with the ever-changing best practices and fail to give their clients the desired results. Many dermatologists fall prey to the pretentious SEO agencies that don’t have a robust mechanism to adapt to the changing paradigm of search engines.
Brand lift Med Digital Marketing has a transparent approach to obtaining higher SEO rankings to instill trust in our customers.
Foster quick loading, versatile responsive, appropriately coded sites, and plan them considering client commitment.
•    Understanding buyer interests to make pertinent, legitimate, and completely streamlined articles and persistently add to or update existing site content.
•    Perform vital and technical improvement and sanitization on a page-by-page pattern
•    Contribute time and carry out methodologies that fetch high-esteem, legitimate backlinks from valid and significant sites.
Local SEO
Google 3-Pack map listings have changed the game, and the business is vying to enter into those 3 SERPs that sprout up when a user asks queries based on the vicinity, for instance, “3 best skin clinics near me”. This is critically important for reaching patients in your geography who are convenience-oriented.
Securing local optimization is a bit offbeat than conventional local SEO as it requires optimizing and promoting one’s business via Google My Business (GMB). This way, you could become a local authority in the dermatology space.
We at Brandlift Med Digital Marketing understand objective metrics which come into play in Google 3-pack map listings. The peculiar details that influence the local search rankings are well handled, such as the similarity between all local citations, attracting links from local businesses, and creating a virtual tour of your dermatology clinic.
Social Media Optimization
Social Media plays a more significant role in the success of dermatology and related practices than any other medical stream. Customers share their accounts on social media about what they have experienced after undergoing surgery from a particular cosmetic facility. Social Media sets the narrative and thus directly impacts your organization’s perceived value inside the minds of your prospects.
We not only post practice-related photos, videos, and other informational content, we create a policy and marketing plan which makes a setup that is conducive to enticing and converting your prospects organically.
Creating a synergy between various sales channels is essential, and that is what we do best.
