For any business to thrive and become successful, it is essential to have excellent Customer Relation Management. As companies are becoming more and more dependent on technology, automated CRMs are getting more relevant. With time, the way CRMs work, look, and serve customers is changing rapidly. For instance, you as a customer wish to order some products from an eCommerce platform. You are not satisfied with reading the product details and reviews. You want to gather some more information regarding the products that you wish to purchase. Here you have two options, one you can call up the customer service desk or send a mail with a query.
However, many entrepreneurs have observed that customers often prefer prompt responses and do not wish to wait for the reply of their query mail. It is here that an Artificial Intelligence or an AI based CRM becomes very important. Such interfaces can give prompt responses to all queries of customers and satisfactorily as well.
These acts like virtual assistants helping the customers identify the products that they are looking for, understanding their requirements and answering all their queries. Market observers mention that AI powered CRM interfaces are entirely changing how companies and customersperceive their relationship. It has been able to bring greater customer satisfaction and helped scale up sales for most eCommerce platforms.
Some of the methods by which AI powered CRM is completely changing how sales are perceived are as follows:
- Learning from past decisions by evaluating customer behaviour
As per the experts associated with a reputed CRM development company, the ability of AI to evaluate customer behaviour is what make these virtual assistants and AI bots favourite of customers. This unique ability of these AI powered CRM to assess customer behaviour based on their previous purchases and prior activities. For example, if a customer has made specific queries regarding some product and services provided by your firm, then your AIpowered CRM can guide him better concerning a suitable item. This will make the overall shopping experience of the customer better.
Having an AI based CRM is almost like having a personal assistant to guide you regarding the purchases that you need to make. This can prove to be very helpful with customers who are looking for personalized customer service. Such customer service can help improve your company sales and make it easier for customers to develop a better brand association.
- Better segmentation to identify sales leads
Companies that are providing AI development support mention that Artificial Intelligence can evaluate and segment the customer base, depending on location, gender and previous purchasing patterns. This makes it easier for marketing teams to develop targeted sales strategies. These strategies are essential to help achieve the sales target as set by the marketing teams.
Moreover, segmentation of the customer base based on previous purchases makes it easier for the AI to develop customized messages to be sent to the customers. These messages help customers remain in touch with the companies and at the same time, make it easier for the sales and marketing teams of your firm to understand the nature of the customer base. Thus, segmentation of the customer base depending on previous purchases, gender and location are essential to improve sales.
- Customer retention is a significant objective of AI based CRM
A significant part of Software as a Service or SaaS is providing CRM development solutions. Based on historical data and previous purchase information, AI based CRM can create target profiles. In other words, it can develop specific statistics that can help you understand your customer base better. A significant part of this is dependent on data analytics. Based on the customers who visit the website of your company, the type of products they check out regularly and the queries they post, you can compartmentalize your entire customer base. Aster that you can develop specific automated Software targeting these particular customer segments.
The evaluation and analysis of historical data can also help in creating leads for your company’s sales force and marketing team. Not only will this help them evaluate the customer base, but also help retain existing customers. The analysis of historical data and proper presentation of suitable products to existing customers can help promote sales growth. Thus, data evaluation, especially the study of historical data, is essential to help retain customers. With the help of an AI based CRM, the process of customer retention and accessing a broader customer base becomes easier. This can help to improve the sales of your company and help position your company firmly in the industry
- Planning road maps to train your sales and marketing teams.
An essential part of AI based CRM is to help you develop road maps to train your sales and marketing teams better. Based on past customer decisions, AI based CRM can create a Database that can be analyzed to understand customer behaviour better. This understanding and analysis are essential to creating a roadmap to train sales teams and marketing teams.
This CRM based data analytics can help develop customer profiles which can be used in future for better customer interaction. AI based CRM can carry out situational analytics based on customer behaviour. After that, it will provide support to the customer based on this analytics and help the customer purchase the product that he is looking for. Based on this analytics, you can also create roadmaps to train your sales and marketing teams.
Thus, AI based CRM can help you understand customer behaviour and make it easier for you to develop strategies to make it possible to garner customer interest. If you are thinking of SaaS app development for better data analytics and situational analytics for more involved CRM, then it is based that you hire the services of a reputed firm that provided similar services.
This will ensure that the analytics developed is oriented towards your company’s customer base and is customized for your business organization. Therefore, with AI based CRM it will become easier to improve sales of your company products.
About the Author
Tarun Nagar is the Founder & CEO of Dev Technosys, a global ranking SaaS Development Company. With 10+ years of experience of enabling then Startups which are now global leaders with creative solutions, he is differentiated by out-of-the-box IT solutions throughout the domain. He is known for his visionary qualities and adaptability for technology and trends, passionate as he is in every aspect dedicated to making IT simple, accessible and approachable for business enterprises.