Helix, a leading sleep brand aiming to make sleep more personal
Adam Tishman, Co-Founder & CEO at Helix, one of the leading direct-to-consumer sleep brands disrupting the sleep industry joins Enterprise Radio.
Listen to host Eric Dye & guests Adam Tishman discuss the following:
- Why did you start Helix?
- How are you different?
- What’s unique about your mattresses?
- How has the business evolved?
- What’s been the biggest challenge?
Adam Tishman is a Co-founder & the CEO at Helix, a leading sleep brand aiming to make sleep more personal.
Prior to Helix, he worked at a brand incubator that specialized in B2C start-up brand building advising companies on strategy and marketing. Shortly thereafter he helped launch the CPG company Sheets Brand, a line of dissolvable oral energy and sleep strips, with brand endorsers and investors that included LeBron James and Serena Williams.
Adam graduated undergrad from Princeton University and earned his MBA from Wharton, where Helix was born with his two co-founders. Adam currently lives in New York with his wife. He’s 6’2”, sleeps on his back, sweats buckets at night, and prefers a medium-firm mattress.
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