Liz Lynch - Sales & Marketing Host

Getting through the communication filters


Getting through the communication filters

The Strategy ShowThree things to keep in mind to develop the right messages to help you through to the right people at the right time.

1. Lock into their self talk. What is your target market saying to themselves about their business or their life?

2. Plug yourself into their picture. Connect what you do to what your market wants.

3. Sell the destination not the deliverable. Clients care about what they believe those products or services will get them.

We would love to hear from you, drop a line or ask questions on my Facebook page and we can answer them on the show at You can also follow me on Twitter @Liz_Lynch.


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