Get Location from Locaid

Rip Gerber

Rip Gerber believes location matters & is the founder of “Location-as-a-Service” (LaaS) and has built Locaid into world’s largest location company providing location-based services for the world’s biggest brands, agencies, financial institutions, software companies, enterprise infrastructure providers, mobile app developers and M2M platforms. He joins Enterprise Radio to tell us about the importance of location.

Listen to host Eric Dye & guest Rip Gerber discuss the following:

  • Why did you decide to start Locaid?
  • What business problem are you solving?
  • What verticals are currently leveraging Locaid’s technology?
  • How is location technology impacting the different markets?
  • Why does location matter?

Duration: 11:16

Rip Gerber is the founder of “Location-as-a-Service” (LaaS) and built Locaid Technologies, Inc. into world’s largest LaaS platform.  Locaid now locates over 10 billion connected devices and 380 million mobile phones for the world’s biggest banks, mobile agencies, brands and application developers. Rip is a noted mobile industry visionary, entrepreneur, public company executive and international best-selling author.

Prior to Locaid, Rip served in senior executive roles at public and private companies.  At Nokia he served as General Manager and Chief Marketing Officer of Intellisync (NASDAQ: SYNC), where he is recognized for transforming the company’s brand and products and orchestrating the $510M acquisition by Nokia.  Prior to that he served a Senior Vice President at Carlson, a $38 billion company and one of the largest family-held corporations in the United States.  As Chief Marketing Officer, Rip was on the founding executive team of Commtouch (NASDAQ: CTCH), where he was a lead executive in taking the company public in 1999.  Earlier in his career, Rip founded @once, an email marketing company that was later acquired by InfoUSA. He previously served in engineering and management roles at Deloitte Consulting, American Express and Firestone Tire & Rubber.

Rip holds several patents in location technologies, sits on the WIC Leadership Council of the CTIA, serves on the boards for both Locaid and Aratana Therapeutics, Inc. His thrillers have been published by Random House and Forge. He holds an MBA from Harvard Business School and a B.S. in Chemical Engineering from the University of Virginia.  Rip is an avid rock musician and cyclist, and curator of the world’s largest collection of map postcards.

About Locaid

Locaid is the world’s largest Location-as-a-Service (LaaS) company.  Locaid runs “location in the cloud” with the most robust, privacy-protected, multi-source location platform available. Locaid can determine the physical location of your customers, employees or assets, anywhere, instantly.  With a footprint that extends to over 10 billion connected devices across the globe, including 400 million mobile devices, Locaid helps enterprises and developers be hyper-local, reduce fraud, increase productivity and consumer insight, comply with regulations, drive revenue and save lives.  Locaid is the also largest and preferred location gateway for the major carriers in the Americas, including América Móvil, AT&T, Boost Mobile, Cricket, Rogers, Sprint, T-Mobile, Verizon and others.

The world’s biggest brands, agencies, financial institutions, software companies, enterprise infrastructure providers, mobile app developers and M2M platforms get location from Locaid.

Location Matters™.

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Locate us at www.loc-aid.com

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