Publishing engaging articles on your blog reveals a lot. Readers might feel impressed if the articles inform or entertain them in some way. The fact you took the effort to publish a blog brings about even more potential for impressing others. Not everyone has such an initiative. The drawback, however, is they know you serve as your publisher and editor. Are you enough of an authority that others would publish your work? If you post material as a guest blogger, another publisher thinks highly of your work.
The one-two approach to blogging and guest blogging could help an entrepreneur generate interest in a business. The blog articles must make a decent impact to deliver effective results. There isn’t a lot of mystery surrounding why blog posts can prove effective. Years of looking at what works and doesn’t work with promotional blogging tell the tale. Here are a few ideas to follow:
Work on Developing Your Voice
Advice that your muse must come through the writing comes seems cliched since it appears many “How To” books. Don’t consider the information worn out, though. Engaging, original, powerful, and even humorous writing will leave an impression on readers.
Writing to promote a business sometimes comes off as dry. Writers striving for authority might bog their work down by presenting too much informational content. Discussing products and services does often require getting a lot of information out. Try to do so in an entertaining way. Dull writing won’t help a business. Readers probably won’t finish the article if you bore them.
Produce Actionable Blog Content
People perusing the internet to read articles often search for solutions. They may wonder how to become involved with real estate investing. Articles that provide step-by-step details on a smart way to start might catch their eye. If you take advantage of guest post opportunities to publish solution-providing articles, you might find your profile with readers increases.
The possibility exists that you’ll look attractive to blog publishers, too. Bloggers aren’t going to open their platform to guest writers unless the writers have something valuable to offer. Articles solving problems or otherwise providing value to readers may present that much-desired value.
Perhaps the readers may become interested in learning more from you. Guest posts usually present the writer’s website or email address. New traffic and leads might flow in once a series of solid guest posts start popping up on the internet.
Beware of Concentrating Too Much on Leads
Since the entire purpose of blogging and guest blogging focuses on building leads, it may seem odd to not think much about lead generation when writing. Not thinking about lead building does not mean you should ignore smart principles for generating them successfully. Instead, you should avoid hard sells or, worse, coming off as desperate. Instead, craft engaging content and leads should come organically.
Adding several calls to action in the blog article soliciting contact info or requesting people visit your site may become a turnoff. Such an approach often leads people to think you’ll turn into a pest who dumps spam in their inbox day after day. They’ll probably ignore you and your requests.
Focus on writing trustworthy articles that meet the needs of the reader. Give them something of value in the prose. Make them want to follow you and stay up-to-date with your new material. All these steps contribute to generating leads. So, consider it ironic that not making lead generation a top priority often generates leads.
Boost Your Authority
Although you make compelling statements and they are true, how is the reader supposed to know the commentary is accurate? There is a reason why so many nonfiction books come with endnotes and lengthy bibliographies. The authors must substantiate their presented facts.
Footnotes in a blog aren’t uncommon, but most blog posts take another route when getting information across. They mention a source and provide an in-text link to it. If a university study revealed the value of a particle supplement, mentioning this info and linking to the study’s summary might suffice.
One way to show you may be an authority derives from showing the world you engage in research. Those in-text citations and links do help the cause.
Skillful guest blogging and lead generation both require some sophistication. Knowing how to go about both the right way may reveal significant results. Take the time to learn and put the helpful knowledge to work for you. Leads may follow soon after.
