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Anita Lorelli, Founder and President of the EnvisageRenew, a natural facial toning device that uses resistance and vibration for excellent facial tightening joins Enterprise Radio to discuss bringing a product to market.
Listen to interview with host Eric Dye & guest Anita Lorelli discuss the following:
- Can you tell us a little bit about Envisage Renew and how it works?
- What prompted you to create this product?
- If I am thinking about creating or patenting a product, what are the some of the things I really need to consider?
- What are some of the pitfalls related to producing a product ready for market?
- What is your biggest success story as it relates to producing the Envisage?
- As a creator of a product currently in the market and for those thinking of creating a product for market, what make up the key members of a good team?
Tip: “Bringing a new product to market takes development time, patience and cash flow. Start from a place where you can fulfill a need and where a gap exists in the marketplace. Put a plan of action in place and know that there will be several iterations before you are 100% percent pleased. Think about and estimate the startup capital required before proceeding and surround yourself with capable associates who are not only proven, but who will fight to breathe your product to life. Lastly, have courage and know that rejection is part of this process, but with perseverance and dedication, can yield powerful results.”
Anita Lorelli is a leading physiotherapist. She graduated in 1985 with a Bachelor of Science degree from the University of Toronto, Science and Physiotherapy program. Ms. Lorelli began her career at the Canadian Back Institute and practised in orthopedics at Women’s College Hospital. During this time, she devoted herself to postgraduate study on orthopedics of the body, completing courses under the auspices of the Canadian Orthopedics Association, the Ontario Orthopedics Association, the McKenzie Institute and studying under international experts in the functioning and therapy of specific parts of the body.
In 1988, she founded her physiotherapy clinic and has practised privately since that time. She regularly shares her expertise, mentoring colleagues and working as a private consultant and giving media interviews on health issues for newspapers and magazines such as Chatelaine, Canadian Living, Vitality, and Report on Business and on television programs such as TVO’s More to Life and Breakfast TV. She has earned recognition from peers and clients, and she continues to learn and study.
In 2000, Ms Lorelli pursued an intensive course in Mechanical Diagnostic Therapy with the McKenzie Institute which had a significant impact on her practice, helping her to refine her approach to patient focused problem solving. She is one of fewer than 20 physiotherapists across Canada who have completed this program. This full-time 3-6 month program, developed by renowned back specialist Robin McKenzie, provides advanced training in understanding how the tissues of the body work, so that physiotherapists can think outside the box in treating patients. Only with this highly specialized knowledge can a physiotherapist properly intervene to reverse injury. Clinicians focus on prevention and intervention, and helping patients to take control of their own treatment.
It is precisely this philosophy and her specialized expertise that led Ms. Lorelli to her pursuit of effective and proactive tools for people to use to improve health and vitality. The facial exerciser envisage represents the first in a line of innovative devices that she is currently developing.
The married mother of three very active children, she was a Varsity swimming and track competitor in university. She stays fit by running, golfing and playing tennis. She continues to compete in Seniors Canadian and Ontario tennis championships.
Website: www.envisagerenew.com
