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Christopher McGuire, Vice President of SLANT, bringing more than 15 years of experience from the marketing and promotions industry joins Enterprise Radio. Christopher discusses what’s next in mobile marketing.
Listen to interview with host Eric Dye & guest Christopher McGuire discuss the following:
- What are some of the mobile trends you are seeing in the marketplace?
- What differentiates SLANT from its competitors?
- It has been predicted that by 2014, over 70% of industry giants will make use of games in their marketing strategy. How do you see this evolving?
- What would you say is the most popular type of promotion amongst consumers today?
- Nearly 110,000 people per month are participating in sweepstakes on Facebook, how has social media changed the landscape of your business model?
Duration: 11:12
Christopher McGuire joined the SLANT team upon its inception in 2013 as Vice President, bringing more than 15 years of experience from the marketing and promotions industry. His broad industry knowledge and expertise offers clients the valuable creative and pragmatic edge they need to leverage promotional campaigns and meet business goals.
Prior to his leadership position at SLANT, McGuire was the Business Development Manager at MRI for nearly three years, overseeing accounts in the Midwest territory that contributed to significant growth for the agency. Additionally, McGuire has worked with several industry leaders including, The Ignition Network, Draft FCB and Promotion Group Central.
McGuire is an active member of the BAA Sweepstakes & Contest Council.
Website: www.slantmarketing.com
Facebook: www.facebook.com/thinkslant
Twitter: @SLANT_Marketing
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