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Tom Roberts, the CEO and Head of Digital at So What? Media, a company that provides digital marketing services to both SMEs and Enterprise businesses joins Enterprise Radio.
Listen to host Eric Dye & guest Tom Roberts discuss the following:
- We know the importance and value of stuff like SEO and PPC, but does the world really need yet another digital marketing agency?
- How does it provide something that’s genuinely different?
- Why structure a team this way? What advantages does it have for businesses?
- How do you do accomplish that? How have you structured the business to achieve this and how could other businesses learn from that?
- What about companies with in-house digital teams in place – how could they benefit from something like this?
Duration: 12:28
Tom Roberts is the CEO and Head of Digital at So What? Media, a company that provides digital marketing services to both SMEs and Enterprise businesses.
Tom founded SWM in response to what he believed to be was stagnation in the digital marketing industry. With experience in working for both an agency and in leading an in-house digital team, Tom grew frustrated with how agencies were conducting themselves and letting down the clients they work for. At the beginning of 2015, So What? Media was formed with the tagline “Digital Done Differently”. SWM promises to break away from the old, out-dated digital agency format and into a new, flexible and ultimately rewarding structure. Listen to Tom’s interview to see how this is achieved.
Website: www.sowhatmedia.com
