If you own a business and have a lean budget for marketing, it is more than likely that you are already using whiteboard animations and possibly reaping the benefits as well. Just in case you are not using whiteboard animation yet, or the performance of the current work is not up to the mark, click here to know how businesses can create brilliant whiteboard animations to promote growth, branding, and sales. However, that leads us to the main question: what is it that makes these simple illustrations so effective, to begin with? Well, the answer is not as complicated as one may think.
Simplicity and Psychology
According to top experts in human psychology, whiteboard animations are not just simple to look at; that same simplicity makes them easily retainable in our memories as well. In fact, it has been proven that any message delivered with the help of a well-made whiteboard animation will be remembered by the audience better than when it is done via just about any other form of video. Building better retention in the audience’s memory is, of course, one of the main aims of a campaign. This is the biggest reason why whiteboards are so successful.
Getting the Attention and Quitting in Time
Particularly on social media and also in general, an audience doesn’t really have a long attention span, so the idea is to gain their attention, keep things engaging, and quit before the video overstays its welcome. Whiteboard animations catch the attention of the audience easily because the onlookers do not feel as if they have to use a lot of brainpower to comprehend what is being shown on screen, which is down to the simplicity of the medium itself. In spite of being simplistic, it is a form of video and videos are thousands of time more potent in delivering information to the human brain than text. This advantage, in combination with the simple nature of whiteboards, help brands deliver a lot of information within a very short span of time, information that doesn’t exceed the maximum attention span of the average audience, as well as being quite easy to remember at the same time.
Emotional Attachment
As human beings, we tend to remember the things that we form an emotional attachment with; this is a fact that’s as true in personal life as it is in business marketing and branding. A whiteboard animation appeals to the emotional side of the audience in various ways, making the content easier to associate with, remember, recall and understand at the same time. Depending on the nature of the content though, the emotions will vary, of course, but the basic idea is to invest the audience in the content emotionally so that they can identify with it. Once an emotional attachment has been achieved, the chance of converting that connection into a sale is significantly higher.
Affordability
Initially, it may seem as if affordability has little to do with a marketing medium’s rate of success, but in the real world, it has everything to do with success rates. Consider the fact that in spite of being one of the most effective marketing strategies, whiteboard animations are cheaper to produce than other forms of video content. This creates the opportunity for the marketing budget to be better utilized in the following two ways.
Firstly, affordability gives you the license to make more content, without exceeding the budget. As a result, this creates the scope for a much wider campaign, either directed towards a wider target audience or targeting a select group from multiple potent angles.
Secondly, the affordable nature of whiteboard animations might leave enough financial resources available for pursuing other avenues of marketing and branding as well. After all, a complete campaign needs to consist of a multidimensional strategy and whiteboards are perfect for that. The main advantage here is that companies with a shoestring budget can still get a great campaign going by just using whiteboard animations, but for those that have the bigger budget, they are free to incorporate other mediums into it as well.
Simplifying the Complexities
Consider whiteboard animations to be similar to what our teachers used to do back in school while trying to explain a particularly difficult concept to the class. The use of the whiteboard is quite similar to that practice, only more enhanced and resourceful, of course. These animations explain complex ideas and concepts by breaking them down and reconstructing them in a step-by-step process, supported appropriately with examples. As one would expect, that makes it a great tool to spread brand awareness and for explaining new ideas in a positive light to both customers and employees.
Perhaps another huge factor that’s responsible for the increase in conversion rates which whiteboards are so often responsible for, is the versatility of the style’s applications. Everything from education and awareness to marketing and branding can benefit from these simple animations, making it one of the most versatile media tools available. The universal nature of whiteboard animations even transcends industrial limitations because one would be hard-pressed to find any industry that can’t use them to get their message across to their specific target audience in an innovative, yet simple manner, as long as the artists behind the project work in perfect sync with the project heads. It’s not that hard to edit whiteboards either, so making changes if and when necessary is also easier and faster than it is with other forms of video content.
